Split Node

Overview

This node is used when a split is needed in the Experience.

There are two types of splits:

  • Randomly

  • By Segment

Split Randomly

Splitting an Experience randomly enables A/B testing of different Experience flows. The split is configured using the slider to set the percentage split that is required. The default split is 50% / 50%.

Split By Segment

Splitting an Experience by Segment membership enables marketers to add suppressions to an Experience as well as create different Experience flows for different portions of an audience.