Overview

The Actions node is used to perform a specific action for a user.

The Action types available are:

• Send (Create New Campaign)

• Sync

  • Sync to List

  • Sync to Programmatic

  • Sync to Facebook

  • Sync to Google Ads

Send Action

The Send action allows you to deploy a message across email, push, SMS, or webhook channels to a user as part of the experience. The view in campaign creation is similar to that of a broadcast campaign. However, on the right side, instead of an audience selection, you're shown where within the experience the current campaign you're working on is. Any content to be used within an Experience should be created in a test campaign first and then migrated to the Send Action once it's tested and ready. 

 Sync Action

Using this option allows you to add or remove users from an existing or new List from within an experience.  

Sync User To a List

Sync to Google Ads

This Sync Action allows you to add or remove users from an existing or new Google Customer Match Audience for further treatment. This option requires some initial configuration in order to be used.

Sync to Facebook

This Sync Action allows you to add or remove users from an existing or new Facebook Custom Audience for further treatment. This option requires some initial configuration in order to be used.