Zeta Marketing Platform
Programmatic User Guide
Hide navigation
Zeta Marketing Platform
Quick Start Guide
How to Create a Basic Email Campaign (Multi-Version)
How to Create a Single-Version Email Campaign
How to Create a Segment
How to Create and Import New Users
How to Create Email Content
Key Concepts
Acquisition
ZX Summary Dashboard
Opportunities
Audiences
Assets
Acquisition Reporting
Campaigns
Launch Types
Triggered
Time-Based Broadcast Campaigns (One-Time & Recurring)
File-Drop Recurring Broadcast Campaigns
One-Time File-Based Broadcast Campaigns
API-Triggered Broadcast Campaigns
Channels
Campaign States and Error Descriptions
A/B/n Testing
Dynamic Email Senders
Experiences
Overview of Experiences
Create an Experience
Nodes
Event Node
Delay Node
Actions Node
Split Node
Analysis Mode
Audience
Audience Overview
Segments & Lists
How to Synchronize Segments and Lists with Google's Customer Match Audiences
Facebook Integration
Users
User Property and Event Data Types and Operators
Importing Users
Events
Standard Event Export & Snowflake Data Sharing
Importing Events
Exporting Audiences
CSV File Formatting Tips and Tricks
Content
Templates
Using the HTML Editor
Using the Visual Editor
Collaborative Editing
Content Previews and Test Emails (Proofs)
Snippets
Feeds
Zeta Markup Language
Available System Objects
Operators
Truthy and Falsy
Tags
Recommendations
Resource Look Ups
Event Look Ups
Setting Global Variables
Skip Message (Stop Sending)
List of Segments
Types
Filters
at_least
currency
abs
append
at_most
capitalize
ceil
compact
concat
date
default
divided_by
downcase
escape
escape_once
first
floor
join
last
lstrip
map
minus
modulo
newline_to_br
plus
prepend
remove
remove_first
replace
replace_first
reverse
round
rstrip
size
slice
sort
sort_natural
split
strip
strip_html
strip_newlines
times
truncate
truncatewords
uniq
upcase
url_decode
url_encode
where
encrypt/decrypt
sha256
base64_encode
base64_decode
ascii_to_hex
hex_to_ascii
One-Time Use Coupon Code Setup
Analytics
Custom Report
Campaigns Report
Deliverability Report
Content Report
Audience Report
Automated Reports
Zeta BI Reporting
KPI Overview
Campaign Performance
Detailed Campaign Performance
Link Performance
Deliverability Performance
Activity by Day and Hour
Event Map Dashboard
Device Trends
Report Builder
Reporting Metric Definitions
Campaigns Report (beta)
Settings
Overview of Account Settings
Users and Roles
Messaging
Seeds
Integrations
How To Reset or Change Your Password
Conversion and Revenue Tracking Setup
Single Source of Data for Parent/Child Accounts
Show navigation
currency
Search
x