Triggered Campaigns are 1:1 Event-based campaigns that send to a single subscriber based on an event or series of events called behaviors. Triggered Campaigns are also the building blocks of Experiences, which allow for chaining and decisioning between messages on a 1:1 customer basis.
Triggering 1:1 Emails via the API
API triggered campaigns require two steps:
Create the Event via the API: http://docs.zetaglobal.com/v1/docs/track-an-event-rest
The event parameter in the API will be the name of the resulting event in the platform.
Create a Campaign or Experience that is triggered by the subsequent API.
Scheduling options for this Event-based 1:1 message include the following:
Sends whenever the event happens.
With a delay of
After a user qualifies - a delay based on when the event happened.
Before/After Event Property - this option will delay the trigger for the subscriber until some time before or after an indicated date/time parameter passed over with the Event.