Time-Based Broadcast Campaigns (One-Time & Recurring)
Time-based Broadcast Campaigns can be set up by using the Launch Type: Broadcast at a specific time. Both One-Time and Recurring Campaigns can be set up with this option.
For One-Time campaigns, you can choose either of the first two actions:
Immediately - This will begin sending the campaign when clicking Activate on the campaign.
Later - This will give you the below option where you can set a date and time for the launch.
A recurring time-based broadcast campaign can be set up the same way as a one-time campaign. The only variance is the below radio button where Recurring is selected.
With recurring Campaigns, you'll want to ensure one or both of the following is true:
You have a dynamic segment to avoid sending a message to the same person every time.
You have dynamic content that changes regularly, to avoid sending the same content to the same people every time.
With recurring time-based campaigns, you are given 3 options for repeating:
Daily - You may choose, what time of day you want to send every day.
Weekly - You may choose, what day of week and time of day you want to send every week.
Monthly - You may choose, what day of the month and time of day you want to send every month.