Time-Based Broadcast Campaigns (One-Time & Recurring)

Overview

Time-based Broadcast Campaigns can be set up by using the Launch Type: Broadcast at a specific time. Both One-Time and Recurring Campaigns can be set up with this option.

One-Time

For One-Time campaigns, you can choose either of the first two actions:

  1. Immediately - This will begin sending the campaign when clicking Activate on the campaign.

  2. Later - This will give you the below option where you can set a date and time for the launch.

Recurring

A recurring time-based broadcast campaign can be set up the same way as a one-time campaign. The only variance is the below radio button where Recurring is selected.

With recurring Campaigns, you'll want to ensure one or both of the following is true:

  1. You have a dynamic segment to avoid sending a message to the same person every time.

  2. You have dynamic content that changes regularly, to avoid sending the same content to the same people every time.

With recurring time-based campaigns, you are given 3 options for repeating:

  1. Daily - You may choose, what time of day you want to send every day.

  2. Weekly - You may choose, what day of week and time of day you want to send every week.

  3. Monthly - You may choose, what day of the month and time of day you want to send every month.