One-Time File-Based Broadcast Campaigns

Overview

This campaign type allows you to use a recently received file of subscribers as an audience for a broadcast campaign, without having to set the campaign up before the arrival of the file. The Launch Type for this campaign is: Broadcast based on a file. You will find that although the scheduling options are more similar to time-based campaigns, the audience selection is more similar to that of the file-drop campaigns.

Scheduling Options

When dropping a file to the server, the campaign can be sent...

  1. Immediately - This will begin sending the campaign when clicking Activate on the campaign.

  2. Later - This will give you the below option where you can set a date and time for the launch.

Loading a Sample File

The sample file should allow the user to upload an example file from their desktop of what the dropped file will look like.  This sample file will help in the Audience Selection process so that we can pre-populate properties for easier targeting.

Example

email

first_name

loyalty_flag

john@zetaglobal.com

John

Y

davidson@zetaglobal.com

Davidson

Y

vladimir@zetaglobal.com

Vlad

N

Variations in Audience Selection

For a single version campaign, no audience selection is needed, as everyone in the file will receive the single version of the content that exists in the campaign. However, for multi-version campaigns, you can use the properties of the file to determine who will receive which version.