Broadcast Campaigns - Primetime Feature

Overview of Feature

Primetime is ZMP's send time optimization feature.

When this feature is enabled in a broadcast campaign, primetime will attempt to optimize the send time of the campaign for each individual member in your audience to help improve open rates.

Initially, with a new audience, primetime is effectively random and spreads the send out pretty evenly throughout the send window.

Over time, the platform will learn the engagement habits of individual audience members and will begin to focus on these "hot spots" for each member:

  • Engagement is measured by hour of the day and day of the week.

  • Lift is measured against a 10% control group that the platform deploys to immediately at the beginning of the send window.

You can find this feature when setting up the “Send at” of the mailing under Send

Fill in the Time and Date you want Primetime to initiated

Campaign will auto-archive after 30 Days