Campaign Pause & Resume Feature
Please reach out to your Account Manager if you would like to enable this functionality
The ZMP Platform now has the ability to Pause and Resume Live Broadcast Campaigns
The goal of this feature is to empower Marketing teams with more agility and control in the campaign deployment process
Users can pause broadcast campaigns once live to make edits, and then resume the campaign to the remaining audience.
When pausing a campaign the platform will auto-generate draft campaigns for those who received the erroneous copy this way you can easily send a follow-up.
1- Within the Navigation bar select Broadcast Campaigns
2- Select an actively sending broadcast campaignfrom your list
3- Within the upper right-hand corner click Pause
4- User will get the following pop-up to double-check - Either select Pause to continue with pausing the campaign or select Cancel to cancel the request
Below are the settings a user can/cannot modify during a “Paused” setting
Auto-Generates a follow-up campaign targeted at people who already were sent the campaign
When a pause is initiated, the system automatically generates a set of Lists that correspond to each version of the campaign and includes users to whom the message is already sent.
This is helpful to use as a target audience for drafting a follow-up campaign.
Note that the follow-up campaign draft is automatically generated as well with the target audiences linked to each version for your convenience.
The auto-generated Lists follow a naming convention, so you can easily locate them under the Segment Listing page in the future
The auto-generated Campaign follows a naming convention, so you can easily locate them in the Campaign Listing page in the future
The naming convention for the generated Lists should be in the following format:
In Send phase:
In A/B/n Test phase:
<campaign_name>_<version_number>_test_audience_sent_<timestamp> where version number follows the convention of v1, v2, v3
A Campaign Status update notification is triggered to the subscribed recipients in the account
Instructions for Resuming Campaigns
1- Within the paused campaign you have the option to:
Resuming a campaign “will not re-compute the audience” it will use the audience that was computed at the time of the initial launch. Any changes to audience, segments, lists in the target or global suppressions during the paused state will not affect the audience of this campaign when resumed
Pause & Resume - In the Test Phase
If resumed before the duration of the Test Lapses
System will wait for the test to finish and continue as usual, except that the Test Duration will be shortened by the amount of time paused
If Resumed after the duration of the Test lapses
If test was partially sent - Winner is determined based on those who received the test, and remaining is sent along with the winner
Test was fully sent - Winner is determined and kept ready and sent as soon as resumed
A list is autogenerated targeting those who received the test
Naming Convention - <campaign_name>_<version_number>_<test_audience_sent>_<timestamp>