Campaign Pause & Resume Feature

Overview

Please reach out to your Account Manager if you would like to enable this functionality

The ZMP Platform now has the ability to Pause and Resume Live Broadcast Campaigns

  • The goal of this feature is to empower Marketing teams with more agility and control in the campaign deployment process

  • Users can pause broadcast campaigns once live to make edits, and then resume the campaign to the remaining audience.

When pausing a campaign the platform will auto-generate draft campaigns for those who received the erroneous copy this way you can easily send a follow-up.

Steps

Visual

1- Within the Navigation bar select Broadcast Campaigns

2- Select an actively sending broadcast campaignfrom your list

3- Within the upper right-hand corner click Pause

4- User will get the following pop-up to double-check - Either select Pause to continue with pausing the campaign or select Cancel to cancel the request

Below are the settings a user can/cannot modify during a “Paused” setting

CAN

  • Content

  • Subject, Preview Text

  • Reply To, CC, Bcc

  • External Link Tracking, campaign codes

  • Custom KPI’s, Tags

CANNOT

  • Target Audience

  • Channel, Scheduale, Launce Types

  • Add Version/Variate

  • Option to De-Dupe

  • Prime-Time Option

  • Max Send Rate

Automation Notes

  • Auto-Generates a follow-up campaign targeted at people who already were sent the campaign

  • When a pause is initiated, the system automatically generates a set of Lists that correspond to each version of the campaign and includes users to whom the message is already sent.

    • This is helpful to use as a target audience for drafting a follow-up campaign.

  • Note that the follow-up campaign draft is automatically generated as well with the target audiences linked to each version for your convenience.

  • The auto-generated Lists follow a naming convention, so you can easily locate them under the Segment Listing page in the future

  • The auto-generated Campaign follows a naming convention, so you can easily locate them in the Campaign Listing page in the future

    • The naming convention for the generated Lists should be in the following format:

      • In Send phase:
        <campaign_name>_<version_number>_audience_sent_<timestamp>

      • In A/B/n Test phase:
        <campaign_name>_<version_number>_test_audience_sent_<timestamp> where version number follows the convention of v1, v2, v3

  • A Campaign Status update notification is triggered to the subscribed recipients in the account

Instructions for Resuming Campaigns

Steps

Visual

1- Within the paused campaign you have the option to:

  • Reume Sending -Resuming will 'start sending right away' and from the point it was paused

    • IE. A recurring campaign scheduled to be sent daily at 10 am (that typically takes 30 minutes to send), paused at 10:05 and resumed at 16:00, will start sending right away when resumed.

      • The subsequent send time will be computed based on the schedule definition and the current time

Resuming a campaign “will not re-compute the audience” it will use the audience that was computed at the time of the initial launch. Any changes to audience, segments, lists in the target or global suppressions during the paused state will not affect the audience of this campaign when resumed

  • Abort & Archive the Campaign - The campaign will be aborted and added to the archive list

Pause & Resume - In the Test Phase

If resumed before the duration of the Test Lapses

  • System will wait for the test to finish and continue as usual, except that the Test Duration will be shortened by the amount of time paused

If Resumed after the duration of the Test lapses

  • If test was partially sent - Winner is determined based on those who received the test, and remaining is sent along with the winner

  • Test was fully sent - Winner is determined and kept ready and sent as soon as resumed

A list is autogenerated targeting those who received the test

  • Naming Convention - <campaign_name>_<version_number>_<test_audience_sent>_<timestamp>