Users can now connect Facebook Business accounts within ZMP to capture leads from the ads run within Facebook. The goal would be to subscribe all current and future Facebook pages automatically, this way the user would not need to make changes to integration settings when a new page is added or Ads are created.
Zeta has the opportunity to enhance some of the important cross-channel experiences such as:
Lookalike: Take a List or Segment in ZetaHub and create a Lookalike audience in Facebook to reach new leads that resemble their loyal customers.
Cross-Channel: Target those already being reached out via email with a relevant Facebook ad that reinforces the message and has a similar call-to-action.
Win-back: Target customers that haven’t engaged in a while but active on Facebook/Instagram.
Re-engage: Target inactive customers with a relevant Facebook ad featuring products/articles they’ve viewed on site in the past. Re-engage using personalized coupon codes.
Cross-sell: Target customers who have bought one product with a different but complementary product.
How to set up the Facebook integration
Navigate to Platform settings:
Enter in your Facebook credentials:
Once your Facebook account is “Connected” you can select the Facebook Pages from your Account as shown below. You can also Disconnect
Once the pages are selected you will need to click the toggle in order to “Collect users from Lead Ads”
Facebook requires the approval of the following documents prior to allowing access to the Custom Audiences. Please note if you are working on behalf of the client they will need to approve.
Custom Audience Terms: https://www.facebook.com/customaudiences/value_based/tos
Facebook Business Tools Terms: https://www.facebook.com/ads/manage/customaudiences/tos.php
How to access the Facebook Lead Ad Integration:
Within the Left Nav select Audiences → Events:
Once a Lead Form is filled out and submitted, you will be able to see this under Events. Example Below:
How to access Facebook Custom Audience:
Users can export the Facebook Custom Audience under Export Users
When an account is not integrated with Facebook, this destination option appears as disabled - Click the “Click to Integrate with Facebook” and follow the instructions to authenticate your account
Once you are integrated, the Facebook option will reveal a dropdown of custom audiences fetched from your Facebook ad account
You can select the custom audience, or create a new one in Facebook through Zeta Hub.
Select the option of scheduling this export as 'One time' or 'Repeat'
Once all of the below details are filled out Click - Activate