Audience Explorer - Advanced Location Targeting Requirements

Overview

This article will review the requirements for applying advanced location targeting to your campaigns within Audience Explorer

Instructions for Using the Map

  1. Within Audience Explorer click on “Explorer “

  2. Once in the Audience Explorer Screen click Explore Locations which is in the bottom left corner of the page

  3. User will see the following Screen

  4. Within this screen users can do the following:

    1. Select Locations on the Map - Example Below:

    2. Select Zip Codes - Click on the State to add in a list of specific Zipcodes

    3. Select Cities - By using your mouse click on the cities to add to the targeting

    4. Select Counties - Click on the State to add in a list of Counties to target

    5. Select DMA - Click on the State to add in a list of DMA’s to target


    6. Select Pins - Click anywhere on the Map to Select a “pin” -User can adjust the radius by the toggle or enter in a numerical amount

    7. Once all of the targeting is set - Click “DONE”

NOTE - Based on the Targeting that the user applies you will see a Numerical Bubble that indicates how many places have been targeting within that level - Example: State - 3, City - 3 etc.

Instructions for Using the Bulk Option

  1. On the bottom left-hand side of the screen, you will see the option to “Drag and Drop a . CSV file anywhere within the panel

  2. Users can upload a number of different geographic markers (zip, DMA, county etc)

    1. Once the File passes validation you will be able to see how many “Match Locations” were added based on the locations listed within the CSV file

  3. CSV File Format Requirements are outlined below:

File Format/ Requirements

Files should be CSV files with one or more columns that specify the location 

CSV Column requirements differ depending on the location type - (Note that there are no restrictions on filename, other than the extension. The following other requirements will be in place for CSVs:

  • US States

    • Header - NONE

    • Value Format - Either a full state name (case insensitive), or the USPS two-letter representation of a US State, case-insensitive, e.g. caFlOhioUTAH, or NY

  • US ZIP Codes

    • Header - NONE

    • Value Format - A valid 5-digit ZIP or ZIP+4 separated by a hyphen character, e.g. 93277 or 94103-2140

  • US Cities

    • Header - NONE

    • Value Format - A string representation of a city and the USPS two-letter representation of a US State, split into 2 cells

  • US DMA’s Designated Marketing Areas

    • Header - NONE

    • Value Format -  A string representation of the DMA followed by the two letter representation of a US state, separate by a space, case insensitive, e.g. San Francisco-oakland-san Jose Ca. Full DMA list is attached

  • US Counties

    • Header - NONE

    • Value Format - A string representation of the US county and the USPS two-letter representation of a US State, separated by a comma, case-insensitive. Note that whitespace characters should be removed in non-CSV contexts such that a space after a comma is allowed for bulk import e.g. Tulare, Ca or King,WA.

  • Latitude/Longitude Locations

    • Header - latitude,longitude,radius

    • Value Format -  string representation of the latitude and longitude point. Radius should be a number in miles between 1 and 1000. 

      • Latitude is a number preceded by a sign character. A plus sign (+) denotes northern hemisphere or the equator, and a minus sign (-) denotes southern hemisphere.

      • Longitude is a number preceded by a sign character. A plus sign (+) denotes east longitude of the prime meridian, and a minus sign (-) denotes west longitude or 180° meridian (opposite of the prime meridian)

        • Sample CSV File Below

dma-list.xlsx