Detailed Campaign Performance
The Detailed Campaign Performance Report provides marketing analysts with a deeper set of metrics on campaigns in a very wide view. This report provides primarily the same functions as the Campaign Performance Report while exposing the Template Subject Line and adding in all available non-device related Performance metrics.
Prompts vs. In-Report Filters
The Prompt allows a user to select the top-level dataset that the report will report on, while the in-report filters allow for fine-tuning after the report is compiled.
To Re-prompt a report, you can do one of the following:
Click the paper icon (with a question mark on it).
Select File > Reprompt.
Filtering based on the day/time that a campaign was sent rather than when the response (open/click/conversion/etc) from the subscriber was logged.
Sent Time Zone
This provides the ability to adjust the time zone of the sent date/time.
Filters based on the day/time of when the response (open/click/conversion/etc) from the subscriber was logged.
Event Time Zone
This provides the ability to adjust the time zone of the event date/time.
Marketers can choose between Broadcast and Trigger type campaigns.
It allows a user to search and pre-select some set of campaigns to include in the report.
These can be used to filter down campaigns by any existing campaign categorization tags.
You can enable in-report filtering by clicking on the filter (funnel) icon in the top-right corner of the report.
Saving a Report
When closing a report, you will be prompted to save a variant of the report. Reports can be saved in the Shared Folder to allow for easy re-use of filters and slicing for various needs.
You can create multiple saves off of one report for varying reporting use cases.
You can save a new variant of a report, by doing any of the following:
Click the Save icon.
Select File > Save As.
General User Tips
Many of the reports are highly interactive, and right-clicking will display a number of actions that can be taken.
Drag & Drop
Columns can be easily dragged & dropped for re-ordering.
Using the chart to Filter
Clicking on various aspects of the chart may enable some in-report filtering.
Save a variation of the report after you've made the filters you often make to increase operation efficiency.
Users can multi-select cells of the table and right-click to be given options around excluding and keeping only certain line items of the report for review.