Detailed Campaign Performance

Overview

The Detailed Campaign Performance Report provides marketing analysts with a deeper set of metrics on campaigns in a very wide view. This report provides primarily the same functions as the Campaign Performance Report while exposing the Template Subject Line and adding in all available non-device related Performance metrics.

Prompts vs. In-Report Filters

The Prompt allows a user to select the top-level dataset that the report will report on, while the in-report filters allow for fine-tuning after the report is compiled.

Prompt

To Re-prompt a report, you can do one of the following:

  1. Click the paper icon (with a question mark on it). 

  2. Select File > Reprompt.

Prompt Options

Prompt Option

Description

Sent Date

Filtering based on the day/time that a campaign was sent rather than when the response (open/click/conversion/etc) from the subscriber was logged.

Sent Time Zone

This provides the ability to adjust the time zone of the sent date/time.

Event Date

Filters based on the day/time of when the response (open/click/conversion/etc) from the subscriber was logged.

Event Time Zone

This provides the ability to adjust the time zone of the event date/time.

Campaign Type

Marketers can choose between Broadcast and Trigger type campaigns.

Campaign

It allows a user to search and pre-select some set of campaigns to include in the report.

Campaign Tag

These can be used to filter down campaigns by any existing campaign categorization tags.

In-Report Filtering

You can enable in-report filtering by clicking on the filter (funnel) icon in the top-right corner of the report.

Saving a Report

When closing a report, you will be prompted to save a variant of the report. Reports can be saved in the Shared Folder to allow for easy re-use of filters and slicing for various needs.

You can create multiple saves off of one report for varying reporting use cases.

You can save a new variant of a report, by doing any of the following:

  1. Click the Save icon.  

  2. Select File > Save As.

General User Tips

Tips

Description

Right Click

Many of the reports are highly interactive, and right-clicking will display a number of actions that can be taken.

Drag & Drop

Columns can be easily dragged & dropped for re-ordering.

Using the chart to Filter

Clicking on various aspects of the chart may enable some in-report filtering.

Saving

Save a variation of the report after you've made the filters you often make to increase operation efficiency.

Multi-Select

Users can multi-select cells of the table and right-click to be given options around excluding and keeping only certain line items of the report for review.