Reporting Metric Definitions
Metric | Definition |
---|---|
Sent | The total number of emails ZMP attempted to deploy after all exclusions and suppression's. |
Delivered | The total number of emails successfully delivered to the receiving Inbox Provider. This is only a successful delivery and is not an indication of successful placement in the inbox folder rather than a promotions folder, spam folder or another folder. |
Soft Bounce | The total number of messages for which ZMP received a response from the receiving ISP stating that the message was undeliverable for a temporary reason which could be resolved by the inbox owner. |
Hard Bounce | The total number of messages for which ZMP received a response from the receiving ISP stating that the message was undeliverable for a permanent reason which cannot/will not be resolved by the inbox owner. |
Block | The total number of messages for which the message was blocked by the receiving ISP. |
Total Failures | The number of times a message failed to send from a campaign. More information on these failures can be found in the user profile. |
Opens (Unique) | The number of unique messages opened. |
Opens (Total) | The total number of opens recorded by ZMP. Relies on an image pixel loading. If a user has images disabled, an open cannot be recorded. |
Clicks (Unique) | The number of users who clicked on a linked image or text regardless of the number of times users clicked. |
Clicks (Total) | The total number of times users clicked on linked images/text in a given message. |
Click-To-Open (Unique) | The ratio of individuals that clicked to those individuals that opened. |
Click-To-Open (Total) | The ratio of total clicks to total opens. |
Average Opens | The average number of times individuals opened a message. |
Average Clicks | The average number of times individuals clicked a message. |
Conversions | For accounts with a site integration and conversion tracking configured, the total number of conversions attributed to a particular campaign. |
Revenue | For accounts with a site integration, conversion tracking, and revenue tracking configured, the total revenue attributed to a particular campaign. |
Unsubscribes | The total number of individuals who unsubscribed attributed to a particular campaign. |
Complaints | The total number of spam complaints received attributed to a particular campaign. |