Content Report

Overview

The Content report can be used to see what links users are clicking on within an individual campaign or across campaigns.

Searching/Filtering

Users can Search and Filter at the top right of the report.

By default, the previous 30 days of campaigns are selected.

Click tracking in the Zeta Marketing Platform is performed at an aggregate level by the campaign. This means that any single campaign that has the same URL used in more than one location will only have one line item worth of clicks displayed in the report.

The unique clicks displayed in the Content Report refer to unique clicks per link as opposed to unique clicks per message in most other reports. For example, let's say John clicks on the same email 3 times: twice on Link A and Once on Link B. These clicks would result in 3 total clicks, 1 overall unique click for the message, 1 unique click for Link A, and 1 unique click for Link B. 

On the Campaign report, this would tally 1 unique click for the campaign, but on the Content report, you'd get 1 unique click for A and 1 unique click for B, which would look amount to 2 unique clicks per link.

Campaign Filters

Description

Type

Filter based on native campaign channels.

Date

Filter based on the Campaign Send Date.

Campaigns

Select specific campaigns as needed.

Tags

Filter by Campaign Tags that are set at the creation of the campaigns.

Visual Link Maps (Heat Maps)

To view the Visual Link Map, either click on the Campaign and navigate to the Link Map tab, or use the in-row menu to navigate directly to the Link Map.

Links are color-coded into High/Medium/Low buckets representing the top 3rd, middle 3rd, and bottom 3rd most popular links in the email. Dynamic Links that can be represented with the same content are aggregated in this report to indicate where the user has clicked.

Click Rate Key Definitions

  • High (Green) = 10%+

  • Medium (Blue) = 1-9.99%

  • Low (Purple) = 0-0.99%

Links List (Table)

The Links List table represents all the links that were clicked on in an email.  This tabular report does not aggregate by dynamic link allowing for more detailed external analysis.

Linked elements in content can be given human-readable reporting names and tags. Use the attributes data-reportingname="Call to Action" and data-reportingtags="cta,primary" for the given HTML element to accomplish this, setting the appropriate values accordingly. These attributes can only be set in the HTML editor and are currently not available in the visual editor.

Aggregate Links List (Table)

The Aggregate Links List can be accessed from the list of Campaigns in the Content Report.

  1. Select multiple Campaigns that you'd like to aggregate.

  2. Use the menu icon (next to the search icon) and click on View Aggregated Links.

Automated Reporting

The tabular report can be automated by clicking the Automate Report button in the top right.

Filter 

Description 

Report Name + Description

Name the report and add a description to easily find and make edits to the automation later.

Select the Campaigns

If different from the previously selected set.

Metric

Select between the following to determine what to include in the report:

  • Popular - Popular links dynamically populated by machine-learning recommendations.

  • Personalized - Personalized links dynamically populated per person by machine-learning recommendations.

  • Static -Static links.

# of Results

Limit the number of links exported to avoid files that are too large.

Recipient

Add who should receive the report.

Start At

Determine when the automated report should start sending.

Repeat

Set a cadence for the automated Report.