Campaigns Report

Overview

The Campaign report gives marketers insight into campaign performance over a defined period of time.

The default time range is the prior seven days.

This report is divided horizontally into two sections:

  • Chart; which appears on the top.

  • Table; contains the same data on the bottom.

The data making up both sections is the same and can be modified using the campaign selector at the top right of the UI and the date range selector in the top right.

Campaign Selection

By default, the selected campaigns will be any campaign launched within the last 30 days. The number of selected campaigns can be seen in two locations:

  1. The first is next to Email Campaigns in the top left of the screen outside of the selector.

  2. The second location is next to the word SELECTED near the top right of the campaign selector.

Campaigns here are searchable by campaign name using the search box at the top of the selector. Below that, campaigns can be filtered by campaign type of either All Types, Broadcast, or Trigger.

The date range selector is available in the selector to assist with finding campaigns that launched during the defined time frame. This date range selector will update the date range selector in the report in order to display all the event data from the selected campaigns.

Chart Settings

The chart offers several options to configure how the data from the previously selected campaigns is displayed. These options offer the ability to toggle between:

  • Uniques vs. Totals

  • Rates vs. Counts

  • User has the option to compare up to 15 campaigns

  • User can configure how the data is aggregated with the following options:

    • Daily

    • Weekly

    • Monthly

In the legend of the chart on the left side the various metrics display can be toggled on or off by clicking the corresponding metrics. The default metrics displayed in the Campaigns Report chart are listed below:

  • Delivered

  • Opens

  • Clicks

  • Total Failures

  • Unsubscribes

  • Complaints

Table Settings

The table displayed lists the campaigns selected in the campaign selector ordered by campaign name in alphabetical order along with the following metrics and Counts are displayed above Rates.

  • Sent

  • Delivered

  • Total Failures

  • Opens (Unique)

  • Clicks (Unique)

  • Clicks (Total)

  • Unsubscribes

  • Complaints

Clicking the columns will sort by the primary metric, Counts vs. Rates, which is toggle-able using the selector above the top right of the table. Additional metrics can be added by clicking the icon to the far right of the header row of the table and selecting the desired metric from the list.
Further definitions of these metrics can be found here.