ZX Summary Dashboard

Overview

This new Summary Dashboard showcases a new level of transparency and insights for our Acquisition customers in a visual, customizable, and sophisticated view.

To enable this within your dashboard, please reach out to your account manager

Key highlights include:

  • The ability for acquisition users to see an at-a-glance summary of recent campaign performance:

    • High-level KPIs

    • Top Offers

    • Top Creatives

    • Top Subject lines

  • Users have the ability to select from a list of KPIs and configure the dashboard based on goals and objectives

Dashboard has a customizable tile design enabling new simplified visualizations

How to use the Dashboard

Users will see the Dashboard upon logging in to their account:

  • Users can adjust the duration of the metrics in the following ways:

High-Level KPI’s

  • Users can edit the first column of data by clicking in the last tile on the and clicking Edit:

  • Edit the column for the data point you want to review - Available Data points listed below in the Table.

  • Next to the data, Users will see a spark chart that will highlight the time trends at a high level:

    • For 7 day, 30 day, the data points will be shown daily

    • For 60 day, 90 day, the data points will be shown weekly

Data Point

Definition

Sent

The number of emails sent by Zeta.

Delivered

The total number of emails successfully delivered to the receiving Inbox Provider.

This is only a successful delivery and is not an indication of successful placement in the inbox folder rather than a promotions folder, spam folder or another folder.

Opens

The total number of opens recorded by ZMP. Relies on an image pixel loading. If a user has images disabled, an open cannot be recorded.

Opens (Unique)

The number of unique users who opened an email attributed to a campaign

Open Rate

The percentage of the total number of emails delivered that were opened

Clicks

The total number of times users clicked on linked images/text in a given message.

Clicks (Unique)

The number of unique users who clicked on a linked image or text regardless of the number of times users clicked.

Click Rate

The percentage of the total number of emails delivered that were clicked

Click To Open Rate 

The ratio of total clicks to total opens

Unsubscribes

The total number of unsubscribes attributed to a particular campaign

Unsubscribe Rate

The percentage of the total number of emails delivered that were unsubscribed

Failures

The total number of times an email failed to reach the provider inbox attributed to a particular campaign

Failure Rate

The percentage of the total number of emails delivered that failed to reach the receiving inbox

In addition to the Data there will be additional tiles explained below:

Top Offers

Data/Definition

Total Opens per offer on the campaign

Total Clicks per offer on the campaign

Offer Name - Provides detail of the offer name (How it is labeled within the platform)

Top Creatives

Data/Definition

Total Clicks: Renders the creative and amount of clicks on each for the lifetime of the campaign - Users do not have the ability to select a date range at this time

Data/Definition

Top Subject Lines: Provides a list of Top Subject line copy and the number of clicks associated with that Subject Line