Advertiser's Campaigns

Campaigns are the operational units in the Zeta DSP. Each Campaign is a group of Line-Items and Tactics that have been configured with Goals, Targeting, and run in Flights and Budgets. You can create campaigns using Campaign Builder.

Advertiser's Grid

The Advertiser's Grid appears as soon as you open the Zeta DSP. All available Advertisers associated with the selected Account are listed:

You can navigate to this screen at any point by clicking on All Advertisers within the menu on the left

Advertiser Grid Columns

Column Header	Description	Affected by Date Range Selected?
Advertiser	Name of the Advertiser.	No
Campaigns	Total number of Campaigns within a given Advertiser.	No
Performance: In Range	Aggregate of the "Performance" values for all Campaigns shown in the Advertiser-level Grid, averaged over the Date Range specified at the top-left of the grid.	Yes
Total Budget	Total Budget across all Campaigns within a given Advertiser.	No
Total Spend: In Range	Total Spend across all Campaigns for a given Advertiser for the Date Range specified.	Yes
Total Imps: In Range	Total Impression served across all Campaigns for a given Advertiser for the Date Range specified.	Yes
Total Clicks: In Range	Total Clicks across all Campaigns for a given Advertiser for the Date Range specified.	Yes

Editing an Advertiser

Click on the action menu next to an Advertiser's Name to adjust Advertiser-level options.

Viewing Campaign Data from a Set Date Range

1. Click on the Calendar icon in the upper-left corner of the Advertiser's Grid.

2. Select the Start Date and End Date. Alternatively, click on the Shortcuts menu to select a pre-determined date range.

3. Click outside of the Calendar to reload and show data reflecting the selected date range.

Viewing Advertiser-Level Totals

The upper-right corner of the Advertiser's Campaign Grid shows the Total Spend and Total Impressions. These numbers reflect the displayed date range.