Viewability

We are certain you wouldn’t have liked it if your ad was served at the bottom of a mobile web page or app and nobody scrolled down to see it. Allowing your ad to make an impression, ad viewability has evolved to be increasingly important.

Before you get started with measuring and optimizing viewability on the platform, please read through the setup recommendation chart below:

Viewability Setup Recommendations

The Setup Recommendations provide an answer tailored to various campaign setup options. Ask yourselves the questions in the column headers of the table below. If you want to do any combination of these tasks, the row contains the recommended setup for your campaign.

Are you using a third-party Ad Server to measure Viewability?

Are you using a third-party MRC
Verification Vendor (IAS, DV, MOAT, ETC.)?

Does your campaign require MRC Viewability Measurement?

Does your campaign require Viewability data in the DSP?

Setup Recommendations

Yes or No

Yes

N/A

No

Check the Forecaster to ensure pricing and avails are satisfactory.
If pricing and avails are satisfactory:

Apply pre-bid viewability settings. Do not apply Viewability goals to campaign or line-items.
Apply a viewability goal to campaign or line-item (for multiple media formats please apply viewability goal at line-item level only).
Zeta suggests the following goals:
- Viewability Only
- Viewability + CTR
- Viewability + Completion Rate

Yes or No

No

Yes

N/A

The DSP automatically applies MRC-accredited viewability measurement from these accredited third-party verification vendors: IAS and Moat.

Apply a viewability goal to campaign or line-item (for multiple media formats please apply viewability goal at line-item level only).
Zeta suggests the following goals:
- Viewability Only
- Viewability + CTR
- Viewability + Completion Rate