Campaign Objectives
Digital campaigns can accomplish many objectives. Here are a few of them which you can set up for your campaign on DSP:
Objective | Description |
|---|---|
Conversions | Conversion occurs when someone completes the objective of a campaign, e.g. fills out a form, enrolls in a program, makes a purchase, etc. This objective is most often used in direct response campaigns. In the second box enter the goal number of conversions. |
CPA | Cost Per Acquisition. Enter the Target CPA in the Goals section. |
CPC | Cost Per Click (on an Ad). Enter the Target CPC in the Goals section. |
CPM | Cost Per Mille, i.e. cost per thousand Ad impressions. For example, $10 CPM means dividing 10 by 1000 to arrive at a cost of $0.01 per impression. Enter the goal cost in the second box. |
CTR | Click-Through Rate, i.e. the number of clicks on Ads divided by the number of impressions of those Ads served. In the second box enter the goal click-through rate as a percentage. |
Imp Day ROAS | Impression Day Return on Ad Spend, the return on Ad spend according to external data attributed to each impression day. In the second box enter the goal as a percentage. |
Video Completion Rate | Percentage of visitors who watched a Video Ad to completion. In the second box add the goal as a percentage. |