Campaigns are the operational units in the Zeta DSP. Each Campaign is a group of Line-Items and Tactics that have been configured with Goals, Targeting, and run in Flights and Budgets. You can create campaigns using Campaign Builder.
The Advertiser's Grid appears as soon as you open the Zeta DSP. All available Advertisers associated with the selected Account are listed:
You can navigate to this screen at any point by clicking on All Advertisers within the menu on the left
Advertiser Grid Columns
Affected by Date Range Selected?
Name of the Advertiser.
Total number of Campaigns within a given Advertiser.
Performance: In Range
Aggregate of the "Performance" values for all Campaigns shown in the Advertiser-level Grid, averaged over the Date Range specified at the top-left of the grid.
Total Budget across all Campaigns within a given Advertiser.
Total Spend: In Range
Total Spend across all Campaigns for a given Advertiser for the Date Range specified.
Total Imps: In Range
Total Impression served across all Campaigns for a given Advertiser for the Date Range specified.
Total Clicks: In Range
Total Clicks across all Campaigns for a given Advertiser for the Date Range specified.
Editing an Advertiser
Click on the action menu next to an Advertiser's Name to adjust Advertiser-level options.
Viewing Campaign Data from a Set Date Range
1. Click on the Calendar icon in the upper-left corner of the Advertiser's Grid.
2. Select the Start Date and End Date. Alternatively, click on the Shortcuts menu to select a pre-determined date range.
3. Click outside of the Calendar to reload and show data reflecting the selected date range.
Viewing Advertiser-Level Totals
The upper-right corner of the Advertiser's Campaign Grid shows the Total Spend and Total Impressions. These numbers reflect the displayed date range.