Advertiser's Campaigns
Campaigns are the operational units in the Zeta DSP. Each Campaign is a group of Line-Items and Tactics that have been configured with Goals, Targeting, and run in Flights and Budgets. You can create campaigns using Campaign Builder.
Opening the Advertiser's Grid
The Advertiser's Grid appears as soon as you open the Zeta DSP/DMP. All available Advertisers associated with the Account (Subnet) are listed. A screen like the following appears:
To return to this screen, click All Advertisers in the upper-left menu.
Advertiser Grid Columns
Column Header | Description | Affected by Date Range Selected? |
|---|---|---|
Advertiser | Name of the Advertiser. | No |
Campaigns | Total number of Campaigns within a given Advertiser. | No |
Performance: In Range | Aggregate of the "Performance" values for all Campaigns shown in the Advertiser-level Grid, averaged over the Date Range specified at the top-left of the grid. | Yes |
Total Budget | Total Budget across all Campaigns within a given Advertiser. | No |
Total Spend: In Range | Total Spend across all Campaigns for a given Advertiser for the Date Range specified. | Yes |
Total Imps: In Range | Total Impression served across all Campaigns for a given Advertiser for the Date Range specified. | Yes |
Total Clicks: In Range | Total Clicks across all Campaigns for a given Advertiser for the Date Range specified. | Yes |
Editing an Advertiser
Click the icon next to an Advertiser's Name to adjust Advertiser-level settings on The Advertiser Builder.
Viewing Campaign Data from a Set Date Range
Click the Calendar icon in the upper-left corner of the Advertiser's Campaign Grid.
2. Select the Start Date and End Date. Alternatively, click the Shortcuts menu to select a pre-determined date range.
3. Click outside of the Calendar, on the Campaign Grid, to reload and show data reflecting the selected date range.
Viewing Advertiser-Level Totals
The upper-right corner of the Advertiser's Campaign Grid shows the Total Spend and Total Impressions.
These numbers reflect the displayed date range. See Selecting a Date Range to learn how to adjust the dates.
