We are certain you wouldn’t have liked it if your ad was served at the bottom of a mobile web page or app and nobody scrolled down to see it. Allowing your ad to make an impression, ad viewability has evolved to be increasingly important.
Before you get started with measuring and optimizing viewability on the platform, please read through the setup recommendation chart below:
Viewability Setup Recommendations
The Setup Recommendations provide an answer tailored to various campaign setup options. Ask yourselves the questions in the column headers of the table below. If you want to do any combination of these tasks, the row contains the recommended setup for your campaign.
Are you using a third-party Ad Server to measure Viewability?
Are you using a third-party MRC
Does your campaign require MRC Viewability Measurement?
Does your campaign require Viewability data in the DSP?
Yes or No
Check the Forecaster to ensure pricing and avails are satisfactory.
Yes or No
The DSP automatically applies MRC-accredited viewability measurement from these accredited third-party verification vendors: IAS and Moat.