Weather Targeting

Overview

Weather targeting uses Peer39 data to help you find audiences that are experiencing specific weather patterns, or flu activity patterns. This can be applied to all Display, Video and Mobile inventory in the DSP.

NOTE

All weather data in the Zeta DSP is gathered from Aeris Weather. See https://www.aerisweather.com/support/docs/api/ for more information. 

Navigating to Weather Targeting in the DSP

Select Weather from the Pre-Bid Targeting pop-up in the DSP. This feature has several types of weather data you can target. Review this page to see all options.

Weather Conditions

Select specific weather conditions to target from the following options:

Temperature Range

Select a specific temperature range in °C or °F, and decide to use the "Feels like temperature" or natural temperature. 

Alerts

Target users in geographic areas that are under government-issued alerts for severe weather.

Flu Activity

Target users in geographic areas that are under government-issued flu activity warnings.

Combining Conditions

Each of the weather conditions described above can be combined into Boolean logic-arranged groupings.

  1. All conditions you select will appear in the "Condition 1" box on the right-hand side. Select AND, OR, or NOT to choose how the DSP considers these conditions.

2. In the example above, the user has targeted Heat Wave OR Humid conditions.

3. Create another grouping of conditions by clicking + Condition icon in the upper-left corner.

4. The DSP will generate a "Condition 2" box where you can set-up a second weather condition. Decide to combine these two conditions with an AND or OR operator. In the example below, the user has targeted Heat Wave or Humid areas OR any user when the temperature is above 80°F.

5. Click Save & Close when complete.

Boolean Descriptions

Rule

Description

Includes ALL of the Following (AND)

Choosing AND means that the campaign only targets visitors who have been identified as belonging to all of the specified audiences. Use this with care as it can be very restrictive. For example, if you choose this and specify Auto Owners - Luxury Car and Auto Owners - SUV you are specifying that the individual has been identified as owning both types of vehicles. If the intention had been to target those who owned one or the other, choose OR instead.

Includes ANY of the Following (OR)

Choosing OR means that the Zeta technology targets an Ad visitor if they are at least in one of the specified groups. For example, using this with the audiences (1) Fashionistas, (2) Female Executives and (3) Gender Male means that a person only needs to be in one of the groups to be targeted.

Excludes ALL of the following (NOT)

Choosing NOT excludes a particular audience from targeting. With this approach, you exclude from targeting anyone in the specified audiences, even if they happen to be in other audiences that you are also including. An important consideration with this option is to fully investigate the audience before excluding it. For example, suppose you choose Finance. Choosing its label reveals that this audience has multiple sub-audiences in multiple tiers, some of which you might actually prefer to include.