Video Targeting

Overview

Video enables targeting based on the Video Ad placement opportunities and characteristics.

Video targeting includes a size restriction. This size restriction also applies to other types of Ads. Thus, if you are running a campaign that includes both Video and non-Video Ads, and you want to apply Video targeting, you should create a separate line-item for the Video Ads and apply targeting only to this line-item (or one or more of its tactics). If you instead apply Video restrictions at the campaign level for such a combined campaign, you risk reducing the campaign's supply of non-Video Ad placement opportunities.

Targeting by Video Playback

  1. Select Video from the Pre-Bid Targeting pop-up in the DSP.

2. Choose to target video playback settings based on the following criteria:

1. Include: Target only the playback settings below
2. Exclude: Target everything except the playback settings below

3. Select the Video Playback settings:

Setting

Description

Auto Play with Sound ON

Environments where the Video player runs automatically and with audio on.

Auto Play with Sound OFF

Environments where the Video player runs automatically, but with no audio.

Click to Play

Environments where the user must click to initiate the Video.

Mouse Over

Environments were simply moving the mouse over a Video initiates playback.

Unknown

In some situations the Ad exchange does not provide the playback characteristics of an opportunity; to include these situations, check this box.

Targeting by Video Player Size

  1. Select Video from the Pre-Bid Targeting pop-up in the DSP.

  2. Navigate down to the Video Player Size Range section towards the bottom of the screen.

  3. Choose to target or exclude Videos of a specified size range based on the following criteria:

1. Include: Target only the size range below
2. Exclude: Target everything except the size range below

4. Input the desired min and max video player size range dimensions:

  • Width: In the corresponding boxes enter widths of the minimum and maximum pixel sizes in which your Video Ads may play.

  • Height: In the corresponding boxes enter heights of the minimum and maximum pixel sizes in which your Video Ads may play.

If specifying any Video targeting, be sure to enter at least minimum pixel sizes. If the size range is unimportant to you, enter 1 for Min Width and Min Height.