Netspeed Targeting

Overview

Netspeed targeting enables the inclusion or exclusion of netspeeds based on the Ad viewer's network speed and connection type.

  1. Select Netspeed from the Pre-Bid Targeting pop-up in the DSP.

2. Select Include if you wish to target users with particular internet speeds. Select Exclude if you wish to prevent users with certain internet speeds from seeing your Ads.

3. Check the box beside the Netspeed Connection type(s) you wish to target.

4. Included netspeeds will be highlighted blue, whereas Excluded options will be highlighted red. These selections will be reflected in the column on the right. 

5. Click Save & Close when complete.

Network Types

Netspeed Option

Description

Broadband

Any high-speed Internet access that is always on and faster than traditional dial-up access.

Cable

Via cable television Internet Service Provider (ISP)

Dialup

Access to an ISP via attached modem, conventional telephone line public and switched telephone network (PTSN)

DSL

ISP access via Digital Subscriber (wired telephone service) Line

Mobile

Access via radio frequency carrier to a mobile device

OC12

Access via a fiber optic network line with transmission speeds of up to 622.08 Mbit/s (payload: 601.344 Mbit/s; overhead: 20.736 Mbit/s)

OC3

Access via a fiber optic network line with a transmission data rate of up to 155.52 Mbit/s (payload: 148.608 Mbit/s; overhead: 6.912 Mbit/s, including path overhead)

Satellite

Access via Internet satellite typically provided through geostationary satellites that can offer data speeds up to 50 Mbps

T1

Transmission System 1, a system devised for transmission of multiplexed telephone calls, able to reach speeds up to 1.544 Mbps

T3

Transmission System 3, a system devised for transmission of multiplexed telephone calls, able to reach speeds up to 44.736 Mbps

Wireless

Access via Wi-Fi local network or terrestrial microwave network

xDSL

ISP access via Digital Subscriber (wired telephone service) Line, including ADSL, SDSL and HDSL

Depending on the Ad Exchange, there may be cases where the network speed is not presented to the DSP AI at bidding time. In these cases, if any Netspeed targeting is active, the AI does not bid.