Language Targeting

Overview

Language targeting enables the inclusion or exclusion of web and mobile users who have their browsers set to one or more languages.

If you wish to target all languages, there is no need to use this feature. Targeting all languages is the default.

Getting Started with Language Targeting

  1. Choose Language from the Pre-Bid Targeting pop-up in the DSP.

2. Select Include or Exclude.

3. Select the desired language you wish to target from the list.

4. Check the box beside the Language to move it to the Selected list. Included languages will be highlighted blue, whereas Excluded languages will be highlighted red.

5. Click Save & Close when complete.

You can search for a specific Language by entering a few letters from its name into the search box. The DSP will display all available languages that include those letters.