Inventory Targeting (Open and Private Exchanges)

Overview

Targeting by Exchanges permits the inclusion or exclusion of Ad Exchange marketplaces. By default, all private exchanges set-up at the network level are targeted by your campaigns.

Targeting Open Exchanges

  1. Select Inventory from the Pre-Bid Targeting pop-up in the DSP.

2. The DSP will display a list of Open Exchanges, along with the Name and corresponding Deal ID. By default, all Open Exchanges set up at the network level are targeted by your campaigns. 

3. Deselect the Open Exchange(s) you wish you exclude from your campaign. Additionally, you can filter the list of Open Exchanges displayed by clicking into the search bar under the Open Exchange or Deal ID column headers, and enter the Name or ID of the exchanges you want to target.

Targeting Private Exchanges

To capture Deal IDs through reporting and to ensure you are bidding only on the specified private exchanges, enable the Auto-Target Evergreen Deals option above the Private Exchanges grid.

  1. Select the Private Exchanges Tab.

2. The DSP will display a list of Private Exchanges, along with their corresponding Name, Deal ID, Media Property, Exchange ID, Exchange, and Evergreen Status. By default, no Private Exchanges are enabled. You can filter the list of Private Exchanges displayed by clicking into the search bar under the Private Exchange or Deal ID column headers, and enter the Name or ID of the deals you want to target.

Including All Open or Private Exchanges

Click the checkbox () located in the upper-left corner to select (or deselect) all items in the Open or Private Exchanges list.

Supported Ad Sizes for Each Exchange

Please reference this table when you notice that certain ad sizes are still 'pending' audit. It could very well be the case that the major display ad exchanges for which we provide manual audit status for (AppNexus, AdX & AdX SSL) do not support the ad sizes in question. Table pulled from Placement Size Map and verified with Supply that the table is up to date as of 10/4/2016 (need to connect on VPN to view)

Ad Size

Exchange(s) that support placement size

320x75

AppNexus

640x480

AppNexus

120x90

FLUCT, AOL, GENI

1000x300

Rubicon, BSW, AppNexus, ADXSSL, ADX

768x1024

Rubicon, FLX, BSW, MPX, OPX, AppNexus, ADXSSL, ADX

468x60

Rubicon, PMX, CCI, BSW, RMX, FLUCT, AOL, GENI, OPX, AppNexus, ADXSSL, ADX

480x320

Rubicon, FLX, BSW, MPX, OPX, AppNexus, ADXSSL, ADX

125x125

FLUCT, GENI

250x800

Rubicon, AppNexus

800x80

AppNexus

970x90

Rubicon, PMX, BSW, AOL, OPX, AppNexus, CNX, ADXSSL, ADX, CSL

1024x90

AOL

480x80

Rubicon, BSW, AppNexus, ADXSSL, ADX

980x400

Rubicon, BSW, AppNexus, ADXSSL, ADX

468x400

Rubicon

300x300

AppNexus

300x100

Rubicon, BSW, AppNexus, ADXSSL, ADX

300x1050

Rubicon, PMX, BSW, OPX, AppNexus, ADXSSL, ADX, CSL

Ad Size

Exchange(s) that support placement size

180x150

PMX, BSW, RMX, FLUCT, AOL, GENI, OPX, AppNexus, ADXSSL, ADX, CSL

320x100

Rubicon, BSW, FLUCT, AOL, GENI, OPX, AppNexus, ADXSSL, ADX

980x240

BSW

1024x768

Rubicon, FLX, BSW, MPX, OPX, AppNexus, ADXSSL, ADX

360x50

AppNexus

120x60

RMX

300x50

Rubicon, PMX, SMX, FLX, BSW, AOL, OPX, AppNexus, CNX, ADXSSL, ADX, CSL

980x120

Rubicon, PMX, BSW, AppNexus, ADXSSL, ADX

276x91

BSW

120x20

SMX, FLX

375x50

AppNexus

970x250

Rubicon, PMX, BSW, RMX, LJX, AOL, OPX, AppNexus, ADXSSL, ADX, CSL

480x70

Rubicon, AppNexus, ADXSSL, ADX

480x75

AppNexus

3x3

BSW

980x90

Rubicon, BSW, AppNexus, ADXSSL, ADX

250x250

Rubicon, PMX, BSW, FLUCT, AOL, GENI, OPX, AppNexus, ADXSSL, ADX

320x50

Rubicon, PMX, CCI, BSW, FLUCT, MPX, GENI, ADXSSL, SMX, FLX, RMX, AOL, OPX, AppNexus, CNX, ADX, CSL

930x180

Rubicon, BSW

300x250

Rubicon, PMX, CCI, BSW, LJX, FLUCT, MPX, GENI, ADXSSL, SMX, FLX, RMX, AOL, OPX, AppNexus, CNX, ADX, CSL

180x500

Rubicon, BSW, RMX, AOL, AppNexus, ADXSSL, ADX

728x90

Rubicon, PMX, CCI, BSW, LJX, FLUCT, MPX, GENI, ADXSSL, SMX, FLX, RMX, AOL, OPX, AppNexus, CNX, ADX, CSL

980x150

Rubicon, PMX, BSW, AppNexus, ADXSSL, ADX

320x160

AppNexus

320x480

Rubicon, SMX, FLX, BSW, RMX, AOL, MPX, OPX, AppNexus, ADXSSL, ADX

930x600

Rubicon, BSW, AppNexus

160x90

FLUCT, GENI

211x48

BSW

234x60

Rubicon, BSW, RMX, FLUCT, AOL, GENI, OPX, AppNexus, ADXSSL, ADX, CSL

120x240

Rubicon, BSW, RMX, FLUCT, GENI, OPX, AppNexus, ADXSSL, ADX

200x200

Rubicon, RMX, FLUCT, GENI, AppNexus, ADXSSL, ADX

2x4

Rubicon, AppNexus

768x80

AppNexus

1280x100

ADXSSL, ADX

200x600

AppNexus

300x600

Rubicon, PMX, BSW, LJX, FLUCT, GENI, ADXSSL, RMX, AOL, OPX, AppNexus, CNX, ADX, CSL

120x600

Rubicon, PMX, BSW, RMX, FLUCT, AOL, GENI, OPX, AppNexus, ADXSSL, ADX, CSL

220x105

AppNexus

400x300

PMX

320x320

AppNexus

1800x1000

Rubicon

320x400

AppNexus

328x72

OPX

970x66

PMX

120x45

RMX

216x36

SMX, FLX, BSW

160x600

Rubicon, PMX, CCI, BSW, LJX, FLUCT, GENI, ADXSSL, RMX, AOL, OPX, AppNexus, CNX, ADX, CSL

240x400

Rubicon, BSW, OPX, AppNexus, ADXSSL, ADX

800x250

Rubicon, BSW, AppNexus, ADXSSL, ADX

1x1

Rubicon, PMX, BSW, DISHX, DMX, SPX, MPX, ATX, ADXSSL, TRMR, STX, AppNexus, LRX, ADX, BRL

600x80

AppNexus

1000x90

Rubicon

168x28

SMX, FLX, AppNexus

180x90

FLUCT, GENI

336x280

Rubicon, PMX, BSW, AOL, OPX, AppNexus, ADXSSL, ADX, CSL

Creative Approval for Ads with Location Blocking Tech

My ads that were set up with location blocking* have been rejected by one or more ad exchanges.

Cause

As part of the ad audit process improvements made by Zeta over the summer of 2016, the platform is no longer able to run third-party ad tags that are set up with location blocking* technology. Historically, location block technology created a risk where ad exchanges would not approve ads because they could not see the creative during an audit, most often caused by the given exchange's audit team being located outside of the targeted location; this occurrence was most common for AppNexus auditing.
This risk led to the change in policy where Zeta no longer allows for ads set up with location blocking* that do not also include one of the preview macros detailed below.
*For the purpose of this article, "location blocking" is referring to third-party media verification technology such as DoubleVerify or Integral Ad Science (IAS) that allows the ad to display a PSA or blank creative when impressions are deemed to being served outside of intended location or content. This technology is referred to below as "ad blocking."

Procedure

To comply with Zeta's internal ad audit process and with exchanges' external audits, ad-blocking technology has a built-in Preview mode. Preview mode is enabled dynamically for a single impression during a preview by audit processes, by passing a special parameter value to the third-party location blocking technology. All other impressions served not in preview mode continue to have ad-blocking enabled. The following are vendor-specific instructions, intended for Ad Operations staff trafficking the ads with ad-blocking technology.

FAQ

Question

Answer

What exchanges are my ads delivering on?

While the DSP can serve Ads across several different Ad Exchanges, we only display audit information for a small handful of them. Zeta is integrated with 56 Ad Exchanges, giving you a wide range of inventory and opportunities to deliver your Ads.

Only 11 of these 56 Ad Exchanges provide Video inventory, one of them being Google ADX. Of these 56 Exchanges, we display Audit information from 4:

  • Google ADX

    • Auditing is performed for two separate sets of inventories: Google AdX and AdX SSL

      • "Google ADX" represents the small amount of non-secure (http) inventory provided by Google ADX

      • "Google AdX SSL" represents the secure (https) inventory provided by Google ADX

  • AppNexus

    • Auditing is performed for two separate sets of inventories: AppNexus and AppNexus MS

      • "AppNexus" represents the inventory that is provided by AppNexus

      • "AppNexus MS" represents the small amount of inventory provided by Microsoft, which AppNexus does the auditing for

  • Yahoo Ad Exchange

Does Zeta guarantee the delivery of companion banners with Video placements?

Zeta cannot guarantee the delivery of companion banner impressions as exchanges do not guarantee 1:1 ratio of Video Ad/ companion banner delivery.