Device Targeting

Overview

Device targeting enables the inclusion or exclusion of devices, including by operating system of mobile devices. If you do not apply device targeting, all devices will be included by default.

Although Devices targeting remains in the platform for a few campaigns that need its fine-grained detail, most campaigns benefit from the use of Delivery Channel Targeting instead.

Getting Started

  1. Select Devices from the Pre-Bid Targeting pop-up in the DSP.

2. To enable targeting of particular devices, select Include. To exclude particular devices, select Exclude.

3. Enter a device into the search box under Available (devices). Click the X to clear your search. 

4. Select the desired device(s) to add them to the column on the right. Included devices will be highlighted blue, whereas Excluded devices will be highlighted red.

5. Click Save & Close when complete.

Currently, the Zeta DSP cannot target most devices by model (i.e., Samsung S7, Samsung Galaxy S20, iPhone 11, etc.). The Device Targeting feature allows you to either target a set of devices (i.e., Android, iPhone, Computer) or exclude a set of devices, but not to target some and exclude others. In effect, targeting certain devices means the AI is less likely to present Ads on the others. Conversely, excluding a set of devices means that only the other device types will see Ads.

Device Type Name

Description

ANDROID MOBILE

Choose this box to target or anti-target all mobile devices, including phones and tablets, running the Google's Android operating system.

ANDROID TABLET

Tablets running Google's Android operating system.

BLACKBERRY

All digital devices designed and marketed by BlackBerry Limited.

BLACKBERRY TABLET

All tablets designed and marketed by BlackBerry Limited.

COMPUTER

All desktop display devices, e.g. laptops, desktops, etc., excluding smartphones and tablets.

GOOGLE TV

Google TV and its successor, Android TV.

IPAD

The iOS-based line of tablet computers designed and marketed by Apple Inc.

IPHONE

The iOS-based line of smartphones designed and marketed by Apple Inc.

IPOD

The line of portable media players and multi-purpose pocket computers designed and marketed by Apple Inc.

KINDLE

The series of e-readers designed and marketed by Amazon.com.

UNCATEGORIZED MOBILE DEVICES

Mobile devices of unknown types. These smartphones, watches, and tablets cannot be identified and classified further. This excludes desktop display devices such as laptops and desktops.

PALM

The personal digital assistants runningPalm OS, or its successor, WebOS.

PSP

The PlayStation Portable (PSP) handheld game console developed by Sony.

ROKU

The Roku Streaming Player, a series of digital media player set-top boxes manufactured by Roku, Inc. A Roku streaming device gets data that is output via any television set.

TABLET

Tablet mobile devices, excluding smartphones and desktop display devices such as laptops and desktops.

WII

The home Video game console released by Nintendo.

WINDOWS MOBILE

Mobile devices such as smartphones and tablets running the Windows operating system, excluding desktop display devices such as laptops and desktops.

XBOX

Video game consoles developed by Microsoft.

GOOGLE GLASS

The optical head-mounted display designed in the shape of eyeglasses.

NOOK

The brand of e-readers developed by American book retailer Barnes & Noble.

UNKNOWN

Stands for device that do not identify themselves in the bid request, or which are of a type not recognized by the Zeta software.