Delivery Channel Targeting
Delivery Channel targeting enables the inclusion or exclusion of particular delivery channels (i.e., Desktop, Mobile Applications, and Mobile Web).
Select Delivery Channels from the Pre-Bid Targeting pop-up in the DSP.
2. Click the menu atop the screen and select Include or Exclude.
3. Select the appropriate Delivery Channel(s) you wish to target or restrict.
4. Click Save & Close when complete.
Ads displayed within mobile applications.
Ads displayed in a web browser, but on a mobile device (phone or tablet).
Ads displayed in a web browser on a desktop or laptop device.
The Delivery Channel targeting feature allows you to either target or exclude a set of devices, but not to target some and exclude others. In effect, targeting certain channels means the AI is less likely to present Ads on the others. Conversely, excluding a set of channels means that only the other types of channels will see Ads.