Browser Targeting

Overview

Browser targeting enables the inclusion or exclusion of particular web and mobile browsers (i.e., Chrome, Safari, Firefox, etc.). 

Getting Started

  1. Select Browser from the Pre-Bid Targeting pop-up in the DSP.

2. To enable targeting of browsers, select Include. To exclude browsers, select Exclude. 

3. Select the desired browsers you wish to target or exclude. Included browsers will be highlighted blue, whereas Excluded browsers will be highlighted red.

4. Click Save & Close when complete.

Browser Information

Name

Description

Android Web App

Any browser app that runs on Android, the operating system for mobile devices.

AOL Browser

AOL Browser is a graphical web browser available to clients of the AOL Internet service. Other names for it include AOL Explorer, AOL OpenRide and AOL Desktop.

Blackberry

The default browser on the Blackberry mobile device.

BOT


Chrome

Google Chrome is a freeware web browser developed by Google. It runs on Windows, OS X, Linux, Android and iOS.

Dolfin

Dolphin is a proprietary freeware browser that operates on Android and iOS. It can run Adobe Flash on Android.

Firefox

Mozilla Firefox is a free and open-source web browser available for Windows, OS X and Linux desktops with mobile versions available for Android and Firefox OS.

Ibrowser

IBrowser is a defunct web browser developed for the Amiga family of computers by Commodore.

Internet Explorer

Internet Explorer by Microsoft is a browser for laptops and other computers. Microsoft packages it with Windows By default, but it can also appear on OS X (Mac), Solaris and HP-UX.

Internet Explorer Mobile

Internet Explorer Mobile is a browser for mobile devices that comes loaded on Windows Phone and Windows CE by default. Formerly called Pocket Internet Explorer.

Kindle Browser

This browser operates on the Kindle series of e-readers by Amazon.

Motorola MIB

The Motorola Internet Browser is a multimode micro browser that supports WAP, iMODE and xHTML for Motorola devices.

MQQ Browser

The MQQ Browser is a freeware web browser for the Android, Windows, Mac, and iOS platforms, developed by the Chinese company Tencent.

Netfront

NetFront Browser is a mobile Web browser for embedded devices, developed by Access Co. Ltd. of Japan.

Nokia Browser

Freeware available on Nokia mobile devices

Obigo

Obigo Browser is a microbrowser for mobile phones, smartphones and other Mobile Internet Devices (MIDs) developed by the Obigo company. It supports mobile platforms such as Windows Mobile, S60 and BREW.

Onebrowser

One Browser is a freeware browser developed for Android, iOS, Blackberry and Amazon devices.

Opera

Opera is a freeware web browser developed by Opera Software for Microsoft Windows, OS X, and Linux. Opera siblings – Opera Mobile, Opera Mini and Opera Coast – work on devices running Android, iOS, Windows Phone, Symbian, Maemo, Bada, BlackBerry and Windows Mobile operating systems, while Opera Mini runs on Java ME-capable devices.

Phantom

PhantomJS is an open-source, scripted browser without graphical user interface used to automate web page interaction. It enables automated navigation, screenshots, user behavior and assertion testing. It is licensed for the BSD environment.

Polaris

PolarisTM Browser is a WEB/WAP mobile browser for feature phones, smartphones and other Mobile Internet Devices (MIDs) developed by the Infraware Inc. It operates on mobile platforms such as Android, Windows Mobile and BREW, including RTOS.

Safari

Safari is Apple's default web browser for iOS devices, both desktop and mobile. A Windows version, now discontinued, was available from 2007 to 2012.

SEMC Browser

The SEMC Browser was the default browser developed by the former partnership of Sony and Ericsson for their jointly-created mobile phones.

Silk

Amazon Silk is a web browser developed by Amazon for Kindle Fire and Fire Phone.

UC Browser

UC Browser is a mobile browser developed by the Chinese company, UCWeb. It is available on platforms including Android, iOS, Windows Phone, Symbian, Java ME, and BlackBerry. With a huge user base in China, India, Indonesia, Pakistan and continued growth in emerging regional markets, In March 201 UC Browser reached 100 million global users.

UP Browser

Unwired Planet. Browser is an earlier name for Openwave's micro browser. Version 3.x used HDML, and Version 4.0 and up was WAP compliant.

WAP Browser

A web browser for mobile devices that uses the Wireless Application Protocol (WAP) protocol.

WEBOS Browser

The default browser for WebOS, the Linux-based operating system for smart devices like TVs and smartwatches initially developed by Palm, and later sold to Hewlett-Packard and subsequently to LG Electronics and then Qualcomm. It has appeared on devices including Pre, Pixi, and Veer smartphones, TouchPad tablet, LG Smart TVs and smartwatches.

UNKNOWN

Stands for web browsers that do not identify themselves in the bid request.

Openwave