Targeting Overview

Overview

Use Targeting to give extra attention to particular customers, as well as exclude customer types (anti-targeting). The DSP AI works best with as few constraints as possible. Of course, there are times when targeting and/or anti-targeting approaches are necessary. The Zeta DSP lets you apply targeting to entice advertisers, or individual campaigns, line-items, or tactics.

Targeting Inheritance

The Zeta DSP enables you to apply targeting to entire Advertisers, or individual campaigns run by that advertiser. You can also apply to target to individual line-items and tactics within those campaigns. Note that all targeting rules set for an advertiser are applied to campaigns run for that advertiser. Targeting rules set for a campaign are automatically applied to each line-item and tactic in that campaign.