The Zeta DSP Report Library: 

  • Gives users access to data that was previously only available via request to our support teams. 

  • Is the starting point for granular performance data for your campaigns.

  • Opens direct access to geo performance (US State, City, DMA, and Zipcode), average frequency, unique users, segments, and pixel URL fires across your Zeta DSP campaign.

Navigation

Click on the DSP logo in the upper left corner. Within the menu that appears for Advertisers and Admin, select your Advertiser > Advertiser Analytics > Report Library.

Generating a Report

1. Select the Campaign from the dropdown.

2. Select the Report Type.

Report Types

Report Type

Definition

Notes

Geography Performance - State

This report pulls performance metrics (impressions, clicks, conversions, and spend) broken out by US state for a single campaign, multiple campaigns, or across all campaigns under one advertiser over the date range selected.

If you select any of the Geography Performance Report Types, the Start Date can only be 3 days prior to the day you pull the report. 

For example, if I go to the Report Library on November 4th and I select Geography Performance - DMA as my Report Type, then the most recent Start Date I can select would be November 1st. 

Geography Performance - City

This report pulls performance metrics (impressions, clicks, conversions, and spend) broken out by US city for a single campaign, multiple campaigns, or across all campaigns under one advertiser over the date range selected. 

Geography Performance - DMA

This report pulls performance metrics (impressions, clicks, conversions, and spend) broken out by US DMA for a single campaign, multiple campaigns, or across all campaigns under one advertiser over the date range selected. 

Geography Performance - Zip Code

This report pulls performance metrics (impressions, clicks, conversions, and spend) broken out by US Zip Code for a single campaign, multiple campaigns, or across all campaigns under one advertiser over the date range selected. 

Average Frequency

This report pulls the average frequency of a single campaign, multiple campaigns, or across all campaigns under one advertiser over the date range selected. 


Unique Users

This report pulls the number of unique users for a single campaign, multiple campaigns, or across all campaigns under one advertiser over the date range selected.


Segments - Count & Unique Users

This report pulls the user counts (total of cookie and device IDs), cookie ID counts and device ID counts for specified on-boarded segments as of a specific date.

You must input Segment IDs. The Start Date and End Date will auto populate to today's date (the day you input data into the Report Library) and you will not be able to change it. For more information, see the FAQ section below. 

General Pixel URL Fires

This report pulls the raw URL (where a pixel is firing) for each pixel fire from a specific pixel over the date range selected. 

You must input Pixel IDs. 

Conversion Pixel URL Fires

This report pulls the raw URL (where a pixel is firing) for each conversion pixel fire tied to a specific campaign over the date range selected.

You must input Conversion Pixel IDs

3. Select the Start Date and End Date.

4. Select the performance Metrics and Dimensions you’d like to include if any.

Metrics & Dimensions

Metrics

Impressions

Clicks

Conversions

Video Starts

Video Mids

Video Completes

Impressions - Zeta In View

Impressions - Measured - Zeta

View Conversions - Zeta

Click Conversions - Zeta

Dimensions

DMA

City

Zip Code

Campaign ID

Line Item ID

Tactic ID

SSP

Site

Date

State

Congressional District

Device Type

Device Name

Operating System

Browser

Player Size

Genre

Livestream

Content Duration

Exchange

Publisher ID

Bundle/App ID

Deal ID

5. Input the email addresses you’d like to send the report to.

6. Click on Send Report.

The Report Results will pop up on the right.