Enable New Users to target only users that Zeta has not yet delivered pixels or recorded attributes previously.

You can also use New User targeting to target Old Users, which means the DSP will target users that Zeta has previously delivered pixels or users that Zeta has recorded at least one attribute.

Getting Started with New User Targeting

  1. Select New User from the Pre-Bid Targeting pop-up in the DSP.

2. Select New User or Old User.

3. Click Save & Close when complete.