Mobile App targeting enables the inclusion or exclusion of particular mobile apps on Android or iOS devices.

In order to Target Mobile Apps, you will need the APP ID’s. Below will provide instructions on how to get those ID’s for both Android and iOS Devices.

Android Apps:

  1. Go the Google Play store and search for the app you want include or exclude in your targeting

  2. Click on the appropriate app in your search results to get the app's specific URL

    1. Example (Angry Birds): https://play.google.com/store/apps/details?id=com.rovio.angrybirds

      1. The app ID is the text after "id=", in this case "com.rovio.angrybirds"

iOS Apps:

  1. In your browser, search for "iTunes (app name here)"

  2. Click on the appropriate search result to get the app's specific iTunes URL

    1. Example (Angry Birds Free): https://itunes.apple.com/us/app/angry-birds-free/id409807569?mt=8

      1. The app ID is the number between "id" and "?", in this case "409807569"

Once the user has the specific ID’s, Follow the instructions below on how-to implement targeting



1-Select App from the Pre-Bid Targeting pop-up in the DSP.

2- Choose to target mobile apps based on the following:

  • Include: Target only the apps below

  • Exclude: Target everything except the apps below

3-Type or paste the appropriate Identifiers into the box below.

  • Apps can be separated by commas, new lines, or both. You can also drop a CSV file directly into the box.

    • For Bundles - Type or paste the Bundle Id’s (For any Operating System)

    • For Platform Specific - (Android or iOS) type in the package names

4-Click Save & Close when complete.