“Things grow stronger when you integrate.” -Daniel Wilson
Zeta strategically and proactively integrates with partners that offer fast, efficient, and scalable solutions. Using advance technologies, advertisers are able to protect their brands, target specific audiences, and access premium ad space inventory.
Zeta’s partner integration ensures the efficiencies for both advertisers and publishers. The methods and tactics used in these integrations, offer technologies that focus on the automation process of buying and selling media in safe environments, with the right audience data. Let’s have a look at the list of partners the Zeta DSP has built integrations with and the key areas of integration that we have utilized over time:
Brand Safety Partners
Below you’ll find a list of Zeta’s Brand Safety Partners. These are the trusted partners Zeta has selected to protect its clients brand reputation when advertised online. The list of partners below that your advertisement is not placed in or along side unsafe environments. For more information on how these partners are applied within the Zeta DSP please visit our Content Category page, within our Knowledge Base.
Integral Ad Science
Below you’ll find a list of Zeta’s Data Partners. One of the main ways the following Data Partners connect with the Zeta DSP is through Audience segments via 1st and 3rd party data. For more information on how these partners are applied within the Zeta DSP please visit our Audience Targeting page, within our Knowledge Base.
Salesforce (Audience Studio)
Below you’ll find a list of Zeta’s Supply Side Platform Partners. The following partners have programmatic connections to the Zeta DSP and provide our clients with access to a robust list of publishers, for both the open and private exchanges. For more information on how these partners are applied within the Zeta DSP please visit our Inventory Targeting (Open and Private Exchanges) page, within our Knowledge Base.