Image Ads

Overview

This article reviews the creation of Image Ads.

To ensure acceptance on the Google Ad Exchange (ADX) as well as the best delivery and performance outcomes, use SSL-compliant URLS, i.e. https rather than http, only.

Creating New Image Ads

  1. Navigate to The Campaign Grid and select Creatives > Ads via the menu on the left-hand side. 

2. Click + New Ad and choose Image from the drop-down.

3. The following screen will appear:

4. Set values for this Ad Type per the table below. 

Image Ad Creation Fields

Field

Description

Ad name*

It is best practice to include the following in this field:

  • Current Date

  • Tag Name

  • An Attribute (If applicable)

  • Other Useful Information

Example: 170617-ImproveAnimalAdoption-Native (Tablet)

Image File*

Browse and select the image file from your computer.

Size, Width. Height*

Select one of the provided sizes to match the Ad or select Custom to input the Ad's pixel dimensions manually.

Bonus Ad

Check this box to give the Ad "Bonus-Status"; only when your Zeta Account Manager instructs you to do so.

Click-through URL

If you have a click-tracker URL enter it here. Otherwise, enter the landing URL, i.e. the URL visitors reach when they select the Ad.

Implement click trackers in this field. Click trackers should redirect to the landing page.

Land in New Window

Check this box if clicking the Ad should take the visitor to a new window.

Ad Vendors

The DSP should auto-populate this field so you should not need to enter anything. However, if in the rare event you need to do so, or if an Ad Exchange rejects an Ad, for this reason, set this field as follows.

An Ad Vendor is an Ad Partner beyond the Ad Server having a component within the Ad. Examples include Brand Safety tools and Rich Media such as Double Verify or Ad Safe.

Ad Attributes

The DSP should auto-populate this field so you should not need to enter anything. However, if in the rare event you need to do so, or if an Ad Exchange rejects an Ad for this reason, set this field as follows.

IAB advertisement category attributes are now available to select as additional aspects of the creative. The options available in the Ad Attributes field allow you to select one or more attributes to apply to the creative, such as HTML5, expandable, etc.

Time Zone

Select the time zone that the Zeta use to run the Ad per the Start and End Times specified in the next two fields.

Start Date/Time

(Optional) Specify the beginning date and time during which the Ad is to be available to campaigns. If you leave it unspecified, the Ad is available immediately.

Zeta suggests leaving the Start Date and End Date fields blank unless you are working in one of the following scenarios:

  • Scenario #1 - You have a long-running campaign that cycles through several sets of ads. If you have all of the ads ready to go before the campaign is launched, you can use Start and End dates on the ads to ensure the campaign automatically switches from one set of ads to the next on the appropriate day.

  • Scenario #2 - Your campaign is running a specific time-sensitive promotion, event, or sale that has a defined end date. Setting an End date will ensure that the creative set runs only during the time of the promotion.


End Date/Time

(Optional) Specify the end date and times during which the Ad is to be available to campaigns. If you leave it unspecified, the Ad inherits the run dates of its campaign.

Zeta suggests leaving the Start Date and End Date fields blank unless you are working in one of the following scenarios:

  • Scenario #1 - You have a long-running campaign that cycles through several sets of ads. If you have all of the ads ready to go before the campaign is launched, you can use Start and End dates on the ads to ensure the campaign automatically switches from one set of ads to the next on the appropriate day.

  • Scenario #2 - Your campaign is running a specific time-sensitive promotion, event, or sale that has a defined end date. Setting an End date will ensure that the creative set runs only during the time of the promotion.

Third-Party Placement ID

(Optional) Use this field to store on the Third Party Placement ID, and then report on this field using the Third Party Placement ID metric in the Report Builder.

Third-Party Ad ID was a legacy metric that was automatically extracted from some DCM ad tags. In those cases, this field is automatically populated. You can overwrite this field as necessary.

Unsecure Extra HTML and Secure Extra HTML

(Optional) Input additional tags and trackers here. May include both<img> and<script> tags. The Zeta DSP does not automatically insert macros in this field. Please reach out to Zeta Support if any assistance is needed for applying macros to the additional trackers.

  • Select Convert to Secure to convert unsecured HTML code to secure HTML. This speed and convenience feature simply converts any instances of "http" it finds to "https"

  • Select Convert to Unsecure to convert secure HTML code to unsecure HTML. It simply converts any instances of "https" to "http"

  • Select Add a bare URL to quickly and easily add a URL that links to an Ad image. The DSP adds this to the Unsecure Extra HTML area. If this is a secure (i.e. https) URL, select Convert to Secure to place the URL in the Secure Extra HTML area.

Frequency Counters

(Optional) When the advertiser also utilizes the new ZetaDMP or the integrated DMP/DSP, you may use this field to add frequency counters.

To apply Frequency Counter(s):

  1. Select +Frequency Counter.

  2. Select Increment to increase by one the frequency counter or Decrement to decrease it by one.

  3. Or select Select a value to set a value for the counter directly.

  4. Repeatedly select +Frequency Counter to add more frequency counters.

  5. Should you change your mind and no longer want a frequency counter, select the associated x to remove it.

Bulk Upload

For bulk uploads, add a line to the spreadsheet for each creative asset to become an Ad in the DSP. The DSP does not limit the number of ads you can bulk upload at one time.

AdForm (XLS/XLSX), Atlas (XLS), DoubleClick Excel (XLS), DoubleVerify (DCM), FlashTalking (XLS), Weborama Big (XLS), Weborama Small (XLS), Atlas (HTML), AdForm (Text), Adition (Text), Admotion (Text), DCM (Text), DoubleClick (Text), EyeReturn(txt), FlashTalking (Text), MediaMind (Text), Mediaplex (Text), Weborama 435229 (Text), Weborama 50 (Text)

Bulk Upload Template

  1. On the Ads Creation page, click Bulk Upload and select Image from the drop-down.

  2. The Bulk Upload Wizard appears. Click Download Template (in the lower left-hand corner) to export the formatted template required for this process.

  3. Fill out the XLSX template accordingly. When you're finished, reference the screen above to import your Ads by uploading the template and creative assets. 

Bulk Upload XLSX File Fields

Field

Description

Ad Name

Name of the Ad

Clickthrough URL

Enter the ad tag code for each ad.

Unsecure Extra HTML

Append Additional Un-secure HTML code for tracking

Secure Extra HTML

Append Additional Secure HTML for tracking

Width

The width of the ad, in pixels

Height

The height of the ad, in pixels

Creative

Image File

Start Date

The first date the ad can run

End Date

The last date the ad can run