Creatives are the ads served to you on a webpage, app, or other digital environments you’re visiting. DSP allows you to add creatives in form of images, videos, audio, and other formats. While creatives are always associated with an advertiser, DSP Creatives must be added to line items in order for them to serve ads.

This section of the Zeta DSP User Guide will provide details on Managing DSP Creatives, covering its: