Viewing an Advertiser's Campaigns

Overview

Campaigns are the operational units in the DSP. Each Campaign is a group of Line-Items and Tactics that have been configured with Goals, Targeting, and run in Flights and Budgets. Create campaigns using The Campaign Builder.

Opening the Advertiser's Grid

The Advertiser's Grid appears as soon as you open the Zeta DSP/DMP. All available Advertisers associated with the Account (Subnet) are listed. A screen like the following appears:



To return to this screen, click All Advertisers in the upper-left menu. 

Advertiser Grid Columns

Column Header

Description

Affected by Date Range Selected?

Advertiser

Name of the Advertiser.

No

Campaigns

Total number of Campaigns within a given Advertiser.

No

Performance: In Range

Aggregate of the "Performance" values for all Campaigns shown in the Advertiser-level Grid, averaged over the Date Range specified at the top-left of the grid.

Yes

Total Budget

Total Budget across all Campaigns within a given Advertiser.

No

Total Spend: In Range

Total Spend across all Campaigns for a given Advertiser for the Date Range specified.

Yes

Total Imps: In Range

Total Impression served across all Campaigns for a given Advertiser for the Date Range specified.

Yes

Total Clicks: In Range

Total Clicks across all Campaigns for a given Advertiser for the Date Range specified.

Yes

Editing an Advertiser

Click the () icon next to an Advertiser's Name to adjust Advertiser-level settings on The Advertiser Builder.

Viewing Campaign Data from a Set Date Range

  1. Click the Calendar icon in the upper-left corner of the Advertiser's Campaign Grid.

2. Select the Start Date and End Date. Alternatively, click the Shortcuts menu to select a pre-determined date range.

3. Click outside of the Calendar, on the Campaign Grid, to reload and show data reflecting the selected date range.

Viewing Advertiser-Level Totals

The upper-right corner of the Advertiser's Campaign Grid shows the Total Spend and Total Impressions. These numbers reflect the displayed date range. See Selecting a Date Range to learn how to adjust the dates.