Viewability Reporting

Monitor Display Viewability Metrics

The DSP offers the following metrics to permit you to monitor Viewability performance via the Report Builder.

Updates of these metrics have at least a 24-hour lag time.

Metric

Definition

DSP Integrated Vendor Viewability Percentage

Viewability percentage as provided by the viewability measurement vendor.
Calculated as DSP Integrated Viewability In-View Impressions÷ DSP Integrated Viewability Measured Impressions × 100.

DSP Integrated Viewability In-View Impressions

Number of impressions the viewability vendor deems "in view".

DSP Integrated Viewability Measured Impressions

Overall number of impressions measured by the viewability vendor.

DSP Viewability %

Percentage of impressions deemed viewable by Zeta, calculated as Zeta In-View Impressions × 100 ÷ Zeta Viewability Measured Impressions.

This metric does not track Video Ad impressions. Please contact your Zeta Zeta Programmatic Support team for details.


DSP Viewability Measured Impressions

Number of impressions analyzed by Zeta for viewability

This metric does not track Video Ad impressions. Please contact your Zeta Zeta Programmatic Support team for details.


How to Access These Metrics

  1. Open the Campaign in the DSP.

  2. Click Advertiser Analytics via the left-hand menu and select Report Builder.

  3. Select Metrics in the upper-right corner. 

  4. Enter Viewability into the search box. The DSP will display a list of the above metrics.

  5. Click from the list the metrics you want to add to the Grid. You may also save your favorite views and even arrange to have reports emailed to you on a regular basis.