Troubleshooting Report Details

Overview

A quick way to obtain more detail on a particular category is to click on the Area Name as shown in the screenshot below. 

Area Metrics

Area

Description

Inventory

The Inventory category covers all troubleshooting metrics related to Ads and Ad delivery.

Ad Rejection Block Rate

Measures the extent to which the campaign's ability to bid on Ad placement opportunities is hampered by Ads that one or more exchanges have rejected. If you have problems in this area, identify the failing Ads, fix or replace them and get them approved.

Missing Ad size Metrics

Measures the extent to which the campaign's ability to bid on Ad placement opportunities is hampered by not having Ads in one or more particular sizes. If you have problems in this area, identify the missing sizes, provide Ads for them and get the new Ads approved.
The list of sizes is sorted in order from most to least available inventory, so if you have multiple missing sizes, work from the top down.
Note that the 1x1 size refers to a Video Ad.

Post Bid Filter Rate

Measures the extent to which the campaign's ability to bid on Ad placement opportunities is hampered by Ads that one or more exchanges have later disqualified. If you have problems in this area, identify the failing Ads, fix or replace them, and get them approved. Note that this category only appears once the campaign has begun to deliver.

Data Quality

The Data Quality category reports the condition of data gathered by Pixels on the advertiser's site.

Competitor Loss Percentage

Describes the performance of the Pixels on the advertiser's site as compared to other company Pixels on the site. If other company Pixels are on more pages than DSP Pixels this constitutes an unfair advantage that should be rectified by also placing the DSP Pixels on these pages.

JavaScript Pixel Coverage

Measures data received by JavaScript Pixels. If this area is labeled as a problem, use the Web Crawlers screen to generate JavaScript Pixels and have the resulting code installed on the appropriate pages of the advertiser's site.

DSP Pixel Coverage

Measures data received by DSP-create Pixels in general. If this area is labeled as a problem, use the Web Crawlers screen to generate DSP Pixels and have the resulting code installed on the appropriate pages of the advertiser's site.

Using the Troubleshooting Report Screen

Severity

Click an Area name to open additional details about that section within the report. The Severity column is the best place to start. Scan down the column to find any cases showing () status. The platform has identified the corresponding areas as problem cases.

  1. Check the Area column for the location of the problem. Many areas contain multiple items, only some of which may be problematic. Choose an item arrowhead to dig down into a problem by expanding the display. 

  2. Consult the Recommendation column to determine how to address the issue.

  3. Choose the link in the Actions column to access the relevant controls in the DSP.

  4. Once you have addressed all red flags, revisit Severity to find any other flags and address all of them as well.

Value

The Value column displays a visual indicator of the extent of a problem area. Each main area is denoted by a bar divided into three areas. The sizes of these areas may differ from area to area to reflect different levels of severity. The number to the left of the Value bar provides a numerical rating of the problem severity. Some areas optimize to high numbers, e.g. Data Freshness, while others optimize too low number, e.g. Ad Rejection Block Rate. If you are in doubt, check the Severity column.

Date

The Date after the Area name indicates the last time the platform updated the metric. Generally, there is a 48-hour lag.