Advertiser's Campaign Columns
Locate an Advertiser's Campaign Grid
Navigate to the menu located on the left-hand side. The DSP shows a menu for Advertisers and Admin.
Select the Account that contains your advertiser, and then select your Advertiser. The DSP shows all the Advertiser's campaigns.
Campaign Columns
Column | Description |
|---|---|
Status | A green circle indicates the campaign has active line-items. A grey circle |
Campaign | This column shows the name of the campaign. Adjust this on The Campaign Builder. |
Start Date | The first date of the first flight. Adjust this on The Campaign Builder. |
End Date | The last date of the last flight. Adjust this on The Campaign Builder. |
Total Budget | Adjust budgets on The Campaign Builder. |
Total Spend: In Range | This column shows the total amount spent by this campaign in the selected date range. |
Total Imps: In Range | This column shows the total number of impressions served by this campaign in the selected date range. |
% Pace | This shows how the campaign paced delivery during the selected date range. |
Remaining Budget | The budgeted amount in the campaign that has yet to be spent. |
Overall Performance | This tracks how the campaign is performing relative to any set goals. The average of the Performance % for each line-items within the Campaign. For example, if a campaign has three line-items, and those line-items are performing at 50%, 75%, and 100%, the Campaign-level Performance % value would be 75%. |
CPA: In Range | If the campaign has a CPA goal, it is displayed here. Otherwise, a dash is shown |
CTR: In Range | If the campaign has a CTR goal, it is displayed here. Otherwise, a dash is shown. |
CPM: In Range | If the campaign has a CPM goal, it is displayed here. Otherwise, a dash is shown. |
