Advertiser's Campaign Columns

Locate an Advertiser's Campaign Grid

  1. Navigate to the menu located on the left-hand side. The DSP shows a menu for Advertisers and Admin.

  2. Select the Account that contains your advertiser, and then select your Advertiser. The DSP shows all the Advertiser's campaigns.

Campaign Columns

Column

Description

Status 

A green circle indicates the campaign has active line-items. A grey circle indicates the campaign is not delivering impressions. Pause campaigns on The Campaign Builder.

Campaign

This column shows the name of the campaign. Adjust this on The Campaign Builder.

Start Date

The first date of the first flight. Adjust this on The Campaign Builder.

End Date

The last date of the last flight. Adjust this on The Campaign Builder.

Total Budget

Adjust budgets on The Campaign Builder.

Total Spend: In Range

This column shows the total amount spent by this campaign in the selected date range.

Total Imps: In Range

This column shows the total number of impressions served by this campaign in the selected date range.

% Pace

This shows how the campaign paced delivery during the selected date range.

Remaining Budget

The budgeted amount in the campaign that has yet to be spent.

Overall Performance

This tracks how the campaign is performing relative to any set goals.

The average of the Performance % for each line-items within the Campaign. For example, if a campaign has three line-items, and those line-items are performing at 50%, 75%, and 100%, the Campaign-level Performance % value would be 75%.

CPA: In Range

If the campaign has a CPA goal, it is displayed here. Otherwise, a dash  is shown

CTR: In Range

If the campaign has a CTR goal, it is displayed here. Otherwise, a dash is shown.

CPM: In Range

If the campaign has a CPM goal, it is displayed here. Otherwise, a dash is shown.