IP Regex targeting enables the inclusion or exclusion of users based on the addresses of their Internet Providers.

Before using IP List targeting, you must first create an IP List for your Network.

Do not utilize IP List Targeting for CTV. Audience Targeting is recommended.

Getting Started

  1. Select IP List from the Pre-Bid Targeting pop-up in the DSP.

2. Choose whether to Include or Exclude the selected IP Lists. 

3. Navigate to the Available IP Lists box and enter the name of an IP List that has been created in the DSP.

4. Check the box beside the IP List and then click to move it to the Selected column. Included lists will be highlighted blue, whereas Excluded lists will be highlighted red.

5. Click Save & Close when complete.

You can target (include or exclude) multiple IP Lists. 




What type of files are accepted via the platform?

Any file with csv content is accepted

What are the best practices for IP formats?

  • Each IP in a file should be a valid ip and/or ip/subnet. For example:

    • (technically

    • (

    • (

    • 2001:0db8:0001:0000:0000:0ab9:C0A8:0102 (technically 2001:0db8:0001:0000:0000:0ab9:C0A8:0102/128)

    • 2001:db8:abcd:0012::0/64 (2001:db8:abcd:0012:0000:0000:0000:0000- 2001:db8:abcd:0012:ffff:ffff:ffff:ffff)

  • No IPs in the list should repeat

How many IPs can I have in an IP List?

  • 500K is the limit for how many IPs can be in a file.