Geofences
A Geofence is a virtual circular perimeter of a real-world geographic area. The Zeta DSP uses latitude and longitude to precisely identify devices within certain geographic areas.
Users can enter a radius around these precise locations to create targeting zones.
Geofences are accurate up to two decimal places (about 1 km) in latitude and longitude.
Geofence Targeting is location based and does not leverage user profile information or past user behavior.
To simplify, it's a more granular version of basic geo-targeting filters (i.e. Country, State, City, DMA, etc.).
Uses precise location at bid time
Bidders have filters for identifying bad actors
Geo-Fence segments must have a radius greater than 500 meters and less than 5,000 meters
This document will review the following related to Geofences:
Creating a Geofence
Edit/Pause a Geofence
Targeting a Geofence
Instructions
Creating A Geofence | Details |
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Steps | Visual |
1- Click on the Admin Menu → Targeting Lists → Click Geofences | ![]() |
2 - Once on the Geofence screen - Click Create on the upper right hand corner of the platform | |
3 - Fill out the following details to create your new Geofence
Example of the CSV File done correctly shown below: ![]()
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Edit/Pause a Geofence | Details |
Steps | Visual |
1- Click Targeting Lists → Geofences. The DSP shows a list of all existing geofences | ![]() |
2 - Click the Geofence name, or its associated notebook icon - Use will see the details of the Geofence as shown to the right | ![]() |
3 - To download the Geofence, click Download CSV File. The DSP prompts you for the location of the CSV file to download. | |
4- To pause a Geofence and stop the DSP from building the geo-audience follow the step below
NOTE - Real-time Geofence Locations are active until you remove it from the restriction, or when the Geofence itself is deleted.
| ![]() |
Targeting a Geofence
Steps | Visual |
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1 - To assign an existing geofence segment to Campaign Targeting, go to Targeting and select Location in the drop-down menu. | ![]() |
2 - Search for your segment name in the search field, select, and apply to campaign tactics. Allow up to 60 minutes to see segment populating in Location Targeting screen | |
3 - As with all Location Targeting, you must include at least one country you want to target. Search for and include any and all countries that contain one or more of the longitude and latitude combinations from the uploaded geofence list. If the proper countries are not included in the targeting it may negatively impact delivery | ![]() |