Feature Guide: DSP CTV
Creative Specs and Guidelines
File Type | Description |
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Raw Video File (MP4) |
Longer durations are subject to approval.
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VAST 2.0 |
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Best Practices
Component | Details |
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dCPM Pricing Type |
Average market-clearing prices are between $15-20 CPM. We recommend users set a dCPM range between $12-25. |
Campaign Objectives, Goals, and Constraints |
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Frequency Caps |
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Brand Safety | Do not apply any of the following to CTV campaigns or line items:
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Recommended Tactic Set-up |
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Daily Budget and Pacing |
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Retargeting |
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Audience Targeting | Audience Size Recommendations:
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Campaign Setup
CTV campaigns are setup similar to that of a PMP campaign. Platform users should follow the workflow via the Campaign Builder below.
Step | Sample View | Details |
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1. Campaign Details | ![]() | After opening the Campaign Builder, provide the following:
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2. Line Items & Tactics | ![]() | Ensure CTV line item pricing is set to dCPM; adhering to the recommended range suggested in Best Practices above. |
3. Flights & Budgets | ![]() | Allocate budget toward the CTV line item. |
4. Daily Budgets | ![]() | Ensure line item pacing is set to Optimized. |
5. Goals & Tracking | ![]() | It is best practice to set the Client and Campaign Objectives to 90% Video Completion Rate using the Highest Priority. |
6. Targeting | ![]() | Select CTV as the Delivery Channel or you can target with CTV Deals which is explained in Step 7. |
7. (OPTIONAL) Targeting by Deal IDs | ![]() | Apply Targeting by clicking the + icon and select Inventory.
DO NOT auto target Evergreen Deals. |
CTV Targeting
View all supported and unsupported targeting restrictions for CTV campaigns.
Supported | Not Supported |
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Location | Traffic Quality |
IP List | Site |
Inventory (Private Exchanges) | Fold |
Video | Browser |
Seller | URL Keyword |
Devices | Netspeed |
Delivery Channels (CTV) | Carrier |
Day & Time | |
App | |
Audience | |
Exchange Categories | |
Content Categories | |
ISP | |
Brand Safety | |
Weather | |
Ads.txt | |
OS & OS Version | |
Organizations |
Reporting
Utilize the Report Builder or Site & App Report in the DSP to analyze data for all CTV campaigns.
Be sure to apply the Video (Metric Set) to view relevant data.
The Delivery Channel dimension does not support CTV at this time. You will likely see “Mobile App” or “Other”. However please be assured at the time of the bid, the DSP is able to detect and respond to CTV or OTT inventory accordingly.
For Support Related Issues
Please file a request to Programmatic Support via the Service Desk.