Creative Specs and Guidelines
Raw Video File (MP4)
Longer durations are subject to approval.
dCPM Pricing Type
Average market-clearing prices are between $15-20 CPM. We recommend users set a dCPM range between $12-25.
Campaign Objectives, Goals, and Constraints
Do not apply any of the following to CTV campaigns or line items:
Recommended Tactic Set-up
Daily Budget and Pacing
Audience Size Recommendations:
CTV campaigns are set up similarly to PMP campaigns. Platform users should follow the exact workflow steps as noted in the Campaign Builder.
In Step 2: Line Items & Tactics, ensure CTV line item pricing is set to dCPM; adhering to the recommended range suggested in Best Practices above.
In Step 4: Daily Budgets, ensure line item pacing is set to Optimized.
In Step 5: Goals & Tracking, it is best practice to set the Client/Campaign Objectives to 90% Video Completion Rate using the Highest Priority.
In Step 6: Targeting, select CTV as the Delivery Channel or you can target with CTV Deals.
Optional: Targeting by Deal IDs: Apply Targeting by clicking the icon and selecting Inventory.
Click on Private Exchanges.
Reference the list of Deal IDs provided by Supply.
Search Deal IDs on this screen and apply one Deal ID per tactic.
DO NOT auto-target Evergreen Deals.
View all supported and unsupported targeting restrictions for CTV campaigns:
Inventory (Private Exchanges)
Delivery Channels (CTV)
Day & Time
OS & OS Version
CTV Content Object
The CTV Content Object targeting feature allows targeting specific inventory with data in the content object of the bid request with the following parameters:
If above options are applied this will only filter CTV inventory requests
This feature is currently not supported in Forecaster
Be sure to apply the Video (Metric Set) to view relevant data.
The Delivery Channel dimension does not support CTV at this time. You will likely see “Mobile App” or “Other”. However please be assured at the time of the bid, the DSP is able to detect and respond to CTV or OTT inventory accordingly.