If you work or even dabble, you’ll know how the world of marketing moves at the speed of light. While marketers had embraced digital marketing more than ever in the hybrid landscape of the pandemic, some of them saw slumps in virtual engagement and online traffic last year as people started to leave their houses.
“The measure of intelligence is the ability to change.” ― Albert Einstein
As a marketer at any experience level, keeping up with these changes and the fast-paced marketing world isn’t quite easy. While so much is changing, one thing that has remained constant is how marketing campaigns are still ahead in the game, helping maintain a sense of relevance with your audience. On that note, campaigns have become an essential component of nearly every company's growth and increase in brand awareness.
Zeta believes that when you focus on building a strong and effective campaign to engage your audience, the marketing almost takes care of itself. This section of the Programmatic Knowledge base will provide you with every possible detail on DSP Campaigns, have a look: