Use Custom Audience targeting to create audiences in Zeta's DMP, and then target those audiences in the DSP.
This feature is distinct from the DSP's Audience Targeting feature.
Getting Started with Custom Audience Targeting
Use the Audience Builder feature in conjunction with your first-party data to Build an Audience.
Setting up Custom Audience Targeting in the DSP
Step
Visual
1-Select Custom Audience from the Pre-Bid Targeting pop-up in the DSP
2-Search an Audience Name you wish to target. The DSP will highlight the Audience by changing the text and background color, as well as adding a border
You may continue to choose additional Audiences in the same way
3- Click Save & Close when complete.
JavaScript errors detected
Please note, these errors can depend on your browser setup.
If this problem persists, please contact our support.