Use Custom Audience targeting to create audiences in Zeta's DMP, and then target those audiences in the DSP.
This feature is distinct from the DSP's Audience Targeting feature.
Getting Started with Custom Audience Targeting
Use the Audience Builder feature in conjunction with your first-party data to Build an Audience.
Setting up Custom Audience Targeting in the DSP
1-Select Custom Audience from the Pre-Bid Targeting pop-up in the DSP
2-Search an Audience Name you wish to target. The DSP will highlight the Audience by changing the text and background color, as well as adding a border
3- Click Save & Close when complete.