The Campaign Forecaster is a new feature that will help users of the platform to view/access the Campaign Forecaster UI at any point during the campaign setup process, to keep track of available inventory during the campaign setup and the changes that could impact the projected avails.
This feature can be accessed from the following screens: Campaign Builder or Campaign Grid
To Access the Campaign Forecaster from the Campaign Builder:
If you did not check the Campaign forecaster during the campaign build you will have an option to check the Campaign Foercaster after clicking the Launch Button - User will get the following notification “Do you want to view the Campaign Forecaster?”
One can either:
Click - View The Campaign Forecaster
Click - Launch the Camapaign
Example Shown Below:
To Access the Campaign Forecaster from the Campaign Grid
Once the Campaign Forecaster is launched details of the UI can be found below:
Campaign Forecaster UI
If an issue is found within the Campaign Forecaster the value will appear in RED Text
For Example, In the screenshot above the “Current Daily Impressions Target” column - amount 285,714 is highlighted in red with the following notification upon hover:
“The Line/Item Tactic is not likely to deliver the current daily impressions target in full due to lack of avails. Please adjust your targeting settings or assign additional ad sizes if possible to increase the number of available impressions.”
Example Shown Below:
Each column will have a specific alert based on the criteria listed and could change based on the column details
Campaign Forecaster Navigation Bar
When the selection is “Live”, the metrics displayed indicate the current projected numbers given the current campaign settings.
When the selection is “At Launch”, the metrics displayed will indicate the projected values and campaign settings at the time the campaign was launched (i.e. the first time the user clicked the “Launch Campaign” button for the campaign).
This can be useful to compare actual delivery against the Campaign Forecaster metrics that were initially presented to the user prior to setting the campaign live.
By clicking the Export button a CSV file will download the details within the Campaign Forecaster UI.
By clicking the Filter button, users can filter the data by Line Items and Tactics - As the Line Items/Tactics are selected the numbers will populate, user can also click clear
and restart the selection.
By clicking the Refresh button, the data will refresh upon clicking.
Campaign Forecaster Columns
Object ID for the Campaign, Line Item, or Tactic.
UI Id for the Campaign, Line Item or Tactic.
Projected Daily Qualified Bid Requests
Indicates the number of daily qualified bid requests available for a Tactic given its current targeting settings.
Projected Daily Impressions
Indicates the number of daily impressions available for a Tactic given its current targeting settings.
Current Daily Impressions Target
This value indicates the Daily Impressions target for a Tactic given its current Pricing and Daily Budget settings.
When dCPM Pricing is used, then a range of Daily Impressions will be displayed, since the number of impressions delivered given the Daily Budget will range depending on the Min dCPM and Max dCPM settings
This tab will display all the campaign settings that were sent to the Forecaster service in order to generate the projected numbers displayed in the UI.
The Input column is broken down into 3 sections that mimic the same inputs available in the Forecaster UI:
The Forecaster does not support all Targeting restrictions, so whenever this is the case, a warning icon will be displayed to clarify which settings were not sent to the Forecaster service
The Forecaster currently only supports Viewability and Video Completion Rate goals
This data includes all of the criteria that was sent to the Forecaster Service
The input will not support all targeting restrictions and you will see the following error if details are not available
When clicking on Slice By the following page will render:
Users can Slice By the following criteria:
For more information for Slicing By within the Forecaster: Click Here