Report Library

Overview

The Zeta DSP/DMP Report Library: 

  • Gives users access to data that was previously only available via request to our support teams. 

  • Is the starting point for granular performance data for your campaigns.

  • Opens direct access to geo performance (US State, City, DMA, and Zipcode), average frequency, unique users, segments, and pixel URL fires across your Zeta DSP campaign.

Opening the Report Library

  1. Navigate to the Zeta DSP/DMP

  2. Select your Advertiser

  3. In the left-hand menu, expand Advertiser Analytics

  4. Select Report Library

Report Types

Report Type

Definition

Notes

Geography Performance - State

This report pulls performance metrics (impressions, clicks, conversions, and spend) broken out by US state for a single campaign, multiple campaigns, or across all campaigns under one advertiser over the date range selected.

If you select any of the Geography Performance Report Types, the Start Date can only be 3 days prior to the day you pull the report. 

For example, if I go to the Report Library on November 4th and I select Geography Performance - DMA as my Report Type, then the most recent Start Date I can select would be November 1st. 

Geography Performance - City

This report pulls performance metrics (impressions, clicks, conversions, and spend) broken out by US city for a single campaign, multiple campaigns, or across all campaigns under one advertiser over the date range selected. 

Geography Performance - DMA

This report pulls performance metrics (impressions, clicks, conversions, and spend) broken out by US DMA for a single campaign, multiple campaigns, or across all campaigns under one advertiser over the date range selected. 

Geography Performance - Zip Code

This report pulls performance metrics (impressions, clicks, conversions, and spend) broken out by US Zip Code for a single campaign, multiple campaigns, or across all campaigns under one advertiser over the date range selected. 

Average Frequency

This report pulls the average frequency of a single campaign, multiple campaigns, or across all campaigns under one advertiser over the date range selected. 


Unique Users

This report pulls the number of unique users for a single campaign, multiple campaigns, or across all campaigns under one advertiser over the date range selected.


Segments - Count & Unique Users

This report pulls the user counts (total of cookie and device IDs), cookie ID counts and device ID counts for specified on-boarded segments as of a specific date.

You must input Segment IDs. The Start Date and End Date will auto populate to today's date (the day you input data into the Report Library) and you will not be able to change it. For more information, see the FAQ section below. 

Pixel URL Fires

This report pulls the raw URL (where a pixel is firing) for each pixel fire from a specific pixel over the date range selected. 

You must input Pixel IDs. 

Conversion Pixel URL Fires

This report pulls the raw URL (where a pixel is firing) for each conversion pixel fire tied to a specific campaign over the date range selected.

You must input Conversion Pixel IDs

How to Generate a Report

  1. Input the Campaign ID(s).

  2. Select the Report Type.

  3. Select your Start Date.

  4. Select your End Date.

  5. Select the performance metrics you'd like to include, if any. 

  6. Input the email addresses you'd like to send the report to.

  7. Click Run Report

FAQ

Question

Answer

Why can't I change the date for the segments - Count & Unique Users?

The Report Type Segments - Count & Unique Users is checking counts as they exist for that segment, so there is no need to pull more than one day. 

Can I select more that one report at a time?

Yes, you can select more than one report at a time except for Segments - Count & Unique Users, Pixel URL Fires, and Conversion Pixel URL Fires. 

How will I receive my reports?

You will get one email per report you request. For example, if you request all four Geography Performance Report Types, then you will get four emails, each with one of the Geography Performance reports attached. 

What email alias are the reports generated from?

The reports are sent from rf.email.reports@gmail.com

How long will it take for the report to be delivered to the recipient?

The recipient will receive the report within 24 hours