Mobile Insights

Overview

The Analyze Map screen provides local, map-based reporting for mobile-oriented campaigns, rendering impressions, geofence points, clicks, and conversions on latitude/longitude maps. You can select data-points on a map to visualize delivery and performance trends.

The feature is available for Geofence campaigns exclusively.

Opening the Mobile Report 

  1. Navigate to the Zeta logo in the upper left corner, and then click the menu icon. The DSP shows a menu for Advertisers and Admin.

  2. Select the Account that contains your advertiser, and then select your Advertiser. The DSP shows all the Advertiser's campaigns.

  3. Select the campaign you would like to view from the list.

Opening the Report

  1. With the campaign open, click the caret next to Manage Campaign (atop the page), and then click Campaign Analytics. The Report Builder appears. From this report, you can access all other Insights reports.

2. Click the caret next to Report Builder, and select Mobile from the drop-down menu.

3. The DSP displays a screen like the following:

Mobile Report Features

Feature

Description

+/–

Choose + to zoom in on the map, to zoom out.

(date range)

Choose to invoke an interactive calendar that lets you set the campaign period you wish to study.
Note
Zeta retains this data for the six most recent months only.

(map)

The map location varies depending on controls. You may drag the map to new locations.
When display of Geofences (see below) are enabled, they appear as violet circles. The appearance of Ad encounters, whether conversions, clicks or impressions, depends on the View Type (see below).
The legend at the bottom left summarizes the map information, including latitude and longitude, numbers of impressions, clicks and conversions, and the rates of click-throughs and conversions.

(location)

Enter the name of a location, usually a city and state. The map focuses on that location.

View Type

Use the left-right arrows to scroll the list of available views. Choose a view type to control what the graph displays. Choices include:

Heatmap

Red areas have the highest concentration of the metric displayed, with yellow at medium intensity and green the lowest. This view is good for getting a general idea of the areas seeing the most and least penetration. Try zooming out to get a better idea of the big picture and zooming in to get a more detailed one.

Intensity

This view shows Ad events as individual dots where they occurred. In addition, color is used to indicate multiple events, with a deeper red color representing the most events and a lighter yellow the fewest.

Bubble

This view displays Ad events as larger, orange circles. This view is better suited for studying a large area.

Simple

This view is similar to the Intensity view, but does not include the intensity coloring.

Metrics

Specify the metrics to display:

  • Impressions

  • Clicks

  • Conversions

  • Click-Through-Rate

  • Conversion Rate
    (See the Glossary for any mysterious terms.)

Line-Items & Tactics

Check the boxes for the Line-items/Tactics you wish graphed. Choose the top box to include all the items. Choose the small arrowhead to control whether subsidiary items appear.

Geofences

Checkboxes to display Geofences on the map. For example see Figure 2. The outlined circles denote the Geofences.

Geofences Example

The outlined circles denote the Geofences.