The Profile Demographics page contains profile reports for key demographic attributes: Age Range, Residence, Gender, and Presence of Children.
Profile Demographic Report
The statement at the top of the report is a reminder of the criteria used to generate the report.
Setting Chart Options in the Audience Insights Report
Customize the report by clicking the Options button in the upper right-hand corner.
Taking An Activity - Once you have deployed activity tags on key pages, you may want to learn more about users choosing those activities. This report will suggest key demographic profiles and third-party attributes to consider as you launch campaigns on-site and media.
In An Audience - When you have set up custom audiences, this report provides detailed breakdowns of how the audiences are structured. The resulting report will provide insights about that audience. The reports are based on Lookalike Scores plotted against segments of the audience.
Reached By Media - If you are managing or tracking media in the platform and want to learn more about the audiences your campaigns are reaching.
Responding To Media - If you are managing or tracking media in the platform and want to learn more about the audiences who are responding to your campaign.
Visiting A Page - If you use the platform to optimize your website, this report will provide immediate insight into the users visiting your website pages.
Responding To A Page - If you use the platform to optimize your website, this report will provide immediate insight into the users visiting and responding to your website pages.
Clicking Search or Affiliate - If you use the platform to track your search advertising, this report will provide immediate insight into the users who are clicking on your search ads.
Reached By Media, Responding To Media and Responding To A Page are available in Media campaign and Page reports only.
This dropdown allows you to select the specific entity you want information on for this report. Depending on your Report Type selection, you will be prompted to select either an activity, an audience, a media campaign, or a site page.
Activity - Select an individual Activity or an aggregate of All Activities from the dropdown. Activities are sorted into Current and Past based on their status.
Audience - Select an Audience from the dropdown. Avails are provided to make it easier to find audiences with enough data to analyze and are based on a daily historical average.
Media Campaign - Select a specific Media Campaign to report on from the dropdown. Campaigns are sorted into these groups: Live, Paused, Cancelled, and Completed.
Site Page - Select a specific Site page to report on from the dropdown. Site pages are sorted into these groups: Live, Paused, Cancelled, and Completed.
compared to the
Internet - Perform analysis against a population of average Internet users. Most analyses should use this option. For example, if you want information on users reached by one of your media campaigns, select the Internet to compare those reached users to the general population of all internet users.
Owned - Perform analysis against your site visitors or other owned databases. For example, if you want to compare information on users reached by one of your media campaigns, select Owned to compare those reached users to the average person who has visited your website. Some advertisers have a customer base that is notably different from the general internet population.
in these environments
Select to count specific activities in the dropdown or all activities that are responding to a media or site message.
Available for Responding to Media and Responding to a Page reports only
Week Ending - Report on a week-ending Sunday period for the last 26 weeks.
Month - Report on a monthly time period for the last 12 months.
Last 30 Days - Rolling data for the last 30 days.
Available for all report types except In An Audience reports.
Filter by specific tactics or publishers, as determined by the Category selection in the Media Details tab.
Available for Reached by Media and Responding to Media reports only.
Determines which attributes are pulled for a given report, allowing you to focus on better-performing or higher scale attributes.
25/50/100 - Determines the number of attributes that will be displayed in the UI. The raw data export will always include 500 attributes, regardless of this selection.
Metric Selector - Determines which metric is used to sort attributes for reporting. Available metrics differ based on the report type.
Filter by specific Data Providers. Data provides are the vendors that supply data to the platform. You can filter by a single provider or multiple providers.
Filter by specific Attribute Categories. Attribute categories describe data types (e.g. Financial vs. Demographic). Additionally, this drop-down can be used to exclude First-Party Data from analysis.
If you are running an Activity or Audience report, consider filtering out the Connection & Computer attribute category because it tends to skew results.
Download Results Data
To download a raw export of an audience report, click the spreadsheet button directly above the Options button.
To save a report, click the save icon in the upper right corner of the chart. The Save Audience Report window appears allowing you to name the report.
Reports should have a unique name, if they have the same name as an existing report, they will overwrite that report
Report names can contain numbers, letters, dashes, underscores, and spaces
Saved reports are only visible to the user who saves them.