Audience Insights: Discover Attributes
Overview
The Discover Attributes page highlights specific high-performing first and third-party data attributes.
Click these toggles along the bottom of the Discover Attributes Bubble Chart to change how the data is displayed on the X and Y axis and in the bubbles:
Chart Component | Function |
Y axis | Converts Reached - Number of users who converted after receiving an impression |
Clickers - Number of unique users that clicked an impression | |
X axis | Response Rate - Number of users who responded to an impression by converting per thousand served |
% of Served Users - Percentage of users who responded to an impression by converting | |
Bubbles | Uniques Reached - Number of unique users who received an impression |
Imps - Number of impressions served |
Discover Attributes Bubble Chart
Once the options have been configured, there are two options for displaying the data: the bubble chart and the grid
The Bubble Chart is a standard scatter plot sorted by volume and score. Bubbles on the far right represent the largest user group, and bubbles higher in the chart are higher performing.
To view actual metrics associated with an attribute simply mouse over the bubbles and a tooltip will display.
Click the toggles at the bottom of the chart to modify the display.
