Viewing Advertiser-Level Pixels Reports

Overview

This feature lets you study how the Pixels you have placed are firing.

Opening the Account-level Pixels Report

  1. Navigate to the DSP logo in the upper left corner, and then click the menu icon. The DSP shows a menu for Advertisers and Admin.

2. Select the Account that contains your advertiser, and then select your Advertiser

3. In the left navigation menu, click Advertiser Analytics > Pixels.

4. The DSP displays the Pixels Report screen.

Pixels Report Features

Field 

Description

(Dates range box)

Choose the box to modify the dates for the graph and grid. A pop-up appears. Change the text in the Start Date and/or End Date and choose Save.

America/New York

(available for campaigns whose time zone is other than America/New York) Choose this to change the time zone for both the graph and the grid, which can change the date on which a Pixel fire is considered to have occurred.

Total Fires

Choose to change the data reported on the graph and grid from several options.

Messaged Fires

Is the number of Pixel fires from users who had previously been messaged by a Zeta Ad. For a Pixel fire to be credited, the campaign ID of the Ad must match the campaign ID to which the Pixel is assigned. Pixel fires are attributed to the last Ad shown to that user.

Post-Click

Is the number of Pixel fires from users who have previously clicked on a Zeta Ad. The time between the click and the Pixel fire must be shorter than the click attribution window set for that Pixel.

Post-View

Is the number of Pixel fires from users who have previously been messaged by a Zeta Ad. The time between the Ad view and the Pixel fire must be within the Pixel's view attribution window. Pixel fires are attributed to the last Ad shown to that user, unless that user had previously clicked on that Ad.

Unmessaged Fires

Is the number of Pixel fires from users not messaged by a Zeta Ad.

Total Fires

Is the sum of credited and uncredited number of times Pixels fired.

Messaged

expresses the ratio of credited fires to total pixel fires as a percentage.

Export CSV: Choose this to save the current grid to a CSV (comma-separated values) file named, the first time, analyze.pixels.company.csv. Virtually all spreadsheet packages can display this type of file.

Graph

Above, the graph displays on the y-axis the number of whatever is visible in the Total Fires box above. Each of your Pixels has its own color, matching a row of the grid. The x-axis indicates the dates on which the Pixel activities occurred. You may reduce the date range on the graph itself by using click-drag to drag out a sub-region.

Grid

Below, the table depicts the graph information, and more, including columns for each of the different types of Pixel activity. By default, you see all the Pixels for your company.
Granularity: By default, the grid tracks the full date range. Choose Month, Week or Day to group the report by the current month, week or day, respectively.

Review Data by Slices
Choose these options to break down further the information displayed in the grid. By default, there is a one-to-one correspondence between Pixels and rows in the grid. Choosing one of the Slice By options adds another column of the same name, thus breaking down each row further by the value in the column.

For example, choosing Advertisement breaks down each Pixel row into multiple rows corresponding to the different Ads associated with each. You may slice by more than one category simultaneously.

Slices Available:

Slice

Description

Advertisement

Analyze the relative performance of each of your Ads.

Campaign

Analyze the relative performance of each of your Campaigns.

Flight

Analyze the relative performance of each of your Flights.

Line-item

Analyze the relative performance of each of your Line-items.

Tactic

Analyze the relative performance of each of your Tactics.

Placement

The site or app where the DSP AI displayed each Ad. This choice works well when you also choose Advertisement. A designation of "N/A" (Not Available) indicates that the Ad exchange has not given Zeta permission to republish the data.

Publisher

Analyze the relative performance of the various Ad exchanges.

Table Columns

  • Checkbox: By default, all boxes are checked, meaning that each Pixel's performance is reflected in the graph. Uncheck a box to remove the corresponding Pixel's data from the graph. Uncheck the box at the top of the column to uncheck all boxes.

    • ID: View only a single Pixel's information by choosing its identifying code

    • Name: Indicates the Pixel's name given at create time

    • Type: Indicates the type of the Pixel. You set the type when you create a Pixel. For more information see Managing Pixels.